Jonathan Stringfield, Ph.D.
Director, M.S. Esports Business Program
Sport Management Department
Pompea College of Business
Education
Ph.D., Sociology, University of Illinois at Chicago
M.A., Sociology, DePaul University
B.A., Sociology, University of Illinois at Chicago
About Jonathan
Jonathan Stringfield, Ph.D., is director of the University of New Haven’s M.S. in Esports Business program, the first and only online such program of its kind.
Dr. Stringfield is the vice president for global business research and marketing at Activision Blizzard and previously held leadership positions at Twitter, Facebook, and The Nielsen Company. Prior to being named director of M.S. in Esports Business program in 2022, he served as an adjunct professor at the University, developing a class curriculum that combines classical marketing, marketing science, and sports marketing.
Dr. Stringfield has spent nearly 20 years as a research and marketing executive specializing in technology. He is widely published and a sought-after speaker on topics ranging from ad-tech, marketing science, and consumer psychology.
Dr. Stringfield recently wrote and published Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies, a book and roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem.