CEA Course: Fashion Design
FAS370 FASHION ILLUSTRATION
This course consists of building a thorough foundation in fashion illustration from drawing fashion figures to defining clients' needs and developing coherent fashion collections. Emphasis will be placed on creating a personal style and signature and much work draws upon the city of Paris for artistic and stylistic inspiration. Prerequisite: two semesters of drawing or demonstrated drawing skills. Additional fee applies. Credits: 3
FAS380 FASHION MARKETING AND MERCHANDISING
The world of fashion is dynamic, and highly competitive. The task of gathering assortments that appeal to consumers is a challenging and rewarding occupation. To meet this challenge knowledge of products availability and incentives that drive consumers to buy is imperative. Fundamental to this knowledge is an understanding of retailer’s role in channeling products from producers to customers. Buyers differentiate between stores and other retail formats from competitors by the types of merchandise offered and the pricing strategies they employ. Understanding the dynamics and differences of retail buying concepts is critical to the success of those interested in buying and selling retail consumer fashion merchandise and services.
This course covers the fundamentals of fashion and the basic principles that govern all fashion movement and change: the history and development, organization and operation, merchandising and marketing activities, trends in industries engaged in producing fashion, purchasing of fashion merchandise, foreign and domestic markets, and the distribution and promotion of fashion. Students will also learn about international economics including international trade and multilateral trade agreements balance of payments and foreign exchange, safe working environment, laws that protect the environment, globalization and technological advances and learn how these factors affect the business of fashion.
For those majoring in Business, Marketing and Public Relations one of the greatest advantages of this course and of being in Florence is that you enjoy fantastic opportunities to witness at first hand and make contacts with industry professionals. Florence and nearby Prato still house many fashion, textile and buying companies. Frequent field trips to the headquarter of Roberto Cavalli, Gucci prototype factory, Gucci Museum, Ferragamo museum, and Angela Caputi’s workshop; Pitti Immagini trade shows; resident buying offices; and guest speakers from the industry make the course lively and stimulating. Credit: 3. Cross listed as MKT380.