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New Business Management Major: 'I See Nothing but Promise for Esports'
The popularity of esports has continued to increase, particularly during the coronavirus pandemic, and University of New Haven students and faculty members are looking forward to being part of the University’s innovative new programs in esports that are launching this fall.
August 24, 2020
By Renee Chmiel, Office of Marketing and Communications
Raymond Hernandez ’24 is passionate about esports. He doesn’t aspire to be a professional gamer, rather, he says he wants to be involved on the business side – marketing a team or a product.
“It’s on the up and up, and you can see that with the number of contracts people are making nowadays,” said Hernandez, an incoming business management major with a concentration in esports management. “I see nothing but promise for esports, and that’s the reason why I wanted to go to one of the first universities at the ground level for esports.”
“The interest is here,” Jason Chung, BCL, LLB, assistant professor of sport management and executive director of the University’s esports program, told WFSB. “Gen Z is in it, and wherever Gen Z goes, so do the advertisers and sponsors and business.”
A lawyer who specializes in building programs focused on the business of esports, Prof. Chung spearheaded the Twitch and HyperX partnerships.