WalletHub: Ask the Experts
Ronald Kuntze, professor and coordinator for Marketing, answers marketing questions about insurance ads.
Ron Kuntze, Ph.D.
Coordinator, Marketing
Director of Non-Profit Institute
Marketing Department
Pompea College of Business
Education
Ph.D., Marketing, Arizona State
MBA, University of Michigan
About Ron
Dr. Kuntze’s professional experience includes an extensive retail and services background at the marketing executive level, as well as a consultant for small and medium- sized firms through the Small Business Administration. Dr. Kuntze is considered a nationally renowned expert on consumer frugality and unethical retail returning (see Wikipedia: Return Fraud), as well as integrating non-profit clients into the classroom.
A member of the American Marketing Association, Kuntze has published extensively in top journals such as the Journal of Consumer Research, the Journal of Services Marketing and serves on the Editorial Board of Psychology & Marketing. In recent years, he has been quoted in Business Week and Forbes. He is considered a notable expert on the changing retail marketspace; as well as consumer trends, digital and social media marketing, and non-profit strategy and development.
Dr. Kuntze has integrated more than 125 non-profit clients (nearly 200 distinct projects) into the classroom over the last 15 years at three different universities, while serving on several non-profit boards in Tampa. Dr. Kuntze has taught at Arizona State University, Northeastern University, the University of Tampa, winning 13 teaching awards.
He joined the University of New Haven in the fall, 2016 as a professor of marketing, and has developed a University Non-Profit Institute focused on connecting faculty and students with the social enterprise marketspace. The Institute, housed in the college of business, is interdisciplinary- utilizing the full intellectual capital of the university to improve the financial stability, sustainability, success and leadership of non-profits. The Institute offers a graduate business certificate in non-profit management, strategy and leadership (starting January, 2018) as well as numerous outreach programs, student internships and career placement, and seminars tailored to fit the needs of this underserved market.
Dr. Kuntze has an MBA from the University of Michigan, in Ann Arbor and a Ph.D. in Marketing from Arizona State University in 2001.
In the Media
USA Today: Black Friday is coming: Here's what you should hold off on buying right now
Ron Kuntze, a professor of marketing, details what you should wait until Black Friday to buy.
Wallet Hub: 2017’s Best Things to Buy on Black Friday
Ron Kuntze, professor of marketing and director of the nonprofit institute, comments on the best deals offered by retail companies this Black Friday.
Money: Non-Profit Collaboration and Alliances Matter More Than Ever in Times of Catastrophic Cuts
Ron Kuntze, professor of marketing in the Pompea College of Business advises non-profits to collaborate to ensure their survival as cuts loom.
WTNH-TV8: How Teachers Can Save Money on Supplies
Ron Kuntze, associate professor of marketing and director of the non-profit institute, comments on ways educators can save money on school supplies for their classrooms.
WTNH-TV8: The Best Time to Buy Things in 2017
Ronald Kuntze, associate professor of marketing and director of the non-profit institute, comments on how consumers can stretch their dollar if they plan their spending now for the year.