Sports Apparel — Sales, Marketing, and Manufacturers

Sporting apparel sellers and manufacturers attract buyers who are both athletes and non-athletes. There is a significant demand for new products and equipment that requires constant design innovation alongside a complementing marketing plan. Firms such as Nike, Adidas, and Reebok have offices all over the world that are being tapped to grow revenue streams.

Sport Apparel Employers

The following are just some of the major sports apparel manufacturers but there are numerous other companies.

  • Adidas is a global leader in the sporting goods industry with operations in almost every country around the world with 170 subsidiaries. Adidas and Reebok specialize in footwear, apparel and accessories while TaylorMade specializes in golf equipment and apparel.

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  • Puma manufactures sports apparel that facilitates individual achievement. With over 11,000 employees in 120 countries, Puma looks to become the premium manufacturer in sports lifestyle.

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  • Nike strives to be the world’s leader in sporting goods apparel, equipment and footwear with over 30,000 employees in more than 160 countries.

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  • Under Armour is the originator of performance apparel-gear engineered to keep athletes cool, dry and light throughout the game, practice or workout.

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  • New Balance is a leading global athletic products company based out of Boston, MA. With 4,000 employees around the world and products in over 120 countries, New Balance is a leader in footwear and athletic apparel.

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Examples of Sport Apparel Jobs

  • Apparel/Buyers/Retail
  • Sellers/Marketing
  • Merchandising Analyst
  • Player Endorsement/Relations
  • Product Development
  • Retail Operations
  • Sales Representatives

Contact The Program Director

Ceyda Mumcu, Ph.D.
Phone: (203) 479-4561

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