Sport Analytics

Sport analytics is a rapidly developing segment of the sport industry. It is expected to grow at a CAGR of 40.1% to reach approximately $4 billion by 2022. Analytics refer to the extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact based management to derive decisions and actions both on the field and off the field aspects of sport.

Employers in Sport Analytics

All sport teams and major leagues, as well as media, marketing, facility management, ticketing companies have analytics departments and data focused positions.

  • KORE SOFTWARE is the global leader in sports and entertainment business management solutions. Their applications help more than 100 Major League teams and 200 universities worldwide harness valuable customer and partner data, including preferences and behaviors, to create valuable insights, and turn those insights into powerful revenue-generating action.

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  • NIELSEN Sports is the global leader and the premier provider of analytics and insights within the sports industry delivering tailored commercial solutions including sponsorship effectiveness, consumer behavior, and media consumption for teams, leagues, federations, brands, broadcasters and agencies.

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  • Futures Sport + Entertainment is a global sports data, technology and analytics consulting company owned by Octagon. The company provides many of the world’s most famous rights holders, teams, and sponsors with data-driven strategies to support their top business objectives.

  • NBA is much more than a major basketball league. It is a global sports and media business and in addition to use of analytics for player performance within teams, they have business analytics departments within franchises and the league. One of these departments is NBA People Analytics Department which provides dashboards, research and studies, and consultation to the League Office and NBA affiliated properties.

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  • MLB is one of the most data-driven leagues in the US both from player performance and business analytics perspective. The League Office has a Product Analytics, Strategy and Content department in NYC as one of several data focused departments within MLB League Office, MLB Advanced Media and Network and MLB. com.

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  • NBCUniversal has a Corporate Decision Sciences Department develop and execute advanced analytics, data and research strategies driving NBCU priorities such as leveraging Big Data, personalization of content.

Examples of Analytics Jobs in Sports

  • Data Scientist, Game Analytics and Strategy
  • People Analytics Analyst
  • Marketing Automation Coordinator
  • Fan Engagement Lead
  • Senior Manager of Product Analytics
  • Analytics Junior Coordinator
  • Senior Marketing Analyst
  • Director of Consumer Research

Contact The Program Director

Ceyda Mumcu, Ph.D.
Phone: (203) 479-4561

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