John Rosen is executive director of MCAWorks, a leading global marketing and strategy consultancy, where he is responsible for new business creation, branding, new product development, and channel management for clients in consumer products and services, healthcare, technology, financial services, and retail.
An expert on revitalizing consumer brands, Professor Rosen has over 25 years of sales, marketing management, and strategic consulting experience, revitalizing consumer brands and helping firms deliver real unit growth domestically and globally across a wide range of industries, including consumer packaged goods, financial services, telecommunication, small business software solutions, apparel, retailing, electronics, beverages, consumer durables, and automotive and industrial products.
See MoreHe also is executive director of NewTechHaven, a company that partners with small businesses and start-ups to help them accelerate growth, energize investors, or secure funding.
He is co-author of Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy, which takes a close look at the ways businesses can capture "a consumer’s attention at precisely the right time and hold it through the purchase decision." Stopwatch Marketing is a "method of adjusting a business’s marketing strategies to match the shopping styles of their customers."
A former senior partner at FutureBrand and the Marketing Corporation of America, Professor Rosen was vice president of marketing at Simon & Shuster and CBS. He worked in brand management for Quaker Oats, Coors Brewing Company, and Mattel Toys.
He is treasurer and a board member of The Drake Group, a national nonprofit organization whose mission is "to defend academic integrity in college athletics." He also serves on the advisory board for the New Haven Economic Performance Laboratory, which is based at the University of New Haven.
He received his B.S. in business/commerce from Washington & Lee University and an MBA from Northwestern University.
He is also director of The Liberty Initiative, and Executive Director and Founding Partner of Marketing Consulting Associates.
In the Media
John Rosen, adjunct professor of economics, discusses the new plan proposed for student loan forgiveness. He warns there could be an impact on those with no debt in the form of higher taxes.
In the Media
John Rosen, an adjunct professor of economics and business analytics, comments that when an anchor store leaves a mall, it is detrimental to the remaining tenants that may have co-tenancy clauses in their leases.
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John Rosen, an adjunct professor of economics and business analytics, discusses the significance of milestone of the Dow Jones reaching the 40,000 threshold.
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John Rosen, an adjunct professor of economics and business analytics, discusses how much consumers will spend on Valentine’s Day and how they purchase these gifts.
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John Rosen, an adjunct professor of economics and business analytics, discusses the national debt hitting a record $34 trillion and the impact on the economy and taxpayers.
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John Rosen, adjunct professor of economics and business analytics, discusses how Cyber Monday has become the biggest shopping day of the year, with almost $11 billion in merchandise sold.
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John Rosen, an adjunct professor of economics, comments on the student loan forgiveness program and concerns about other types of loans that could also be forgiven.
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John Rosen, an adjunct professor of economics, discusses the impact that a government shutdown would have on citizens.
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John Rosen, an adjunct professor of economics, comments on the ongoing economic impact of the pandemic on San Francisco, as many companies have not returned to the office.
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John Rosen, an adjunct professor of economics, discusses the U.S. Supreme Court’s decision to reject the Student Loan Forgiveness plan by the Biden Administration that would have eliminated some or all of the debt of borrowers.
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John Rosen, a practitioner in residence of economics, discusses some of the factors that may have caused a surge in homelessness in California, more than any other state nationwide.
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John Rosen, an adjunct professor of economics, comments that inventory, planning, and marketing will play a role in back-to-school shopping, as retailers will use AI to make decisions.
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John Rosen, an adjunct professor of economics, discusses Venmo now allowing teens to set up accounts, with parents’ permission, and comments on parental control settings within the app.
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John Rosen, an adjunct professor of economics, comments on the recent boycott of Anheuser-Busch products, causing an uptick in stock prices for Molson Coors.
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John Rosen, an adjunct professor of economics, discusses Lego moving their corporate headquarters out of Connecticut.
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John Rosen, an adjunct professor of economics, explains why Disney's streaming services are money-losing propositions, pre dicting it will get worse in 2023.
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John Rosen, an adjunct professor of economics and director of the Liberty Initiative Project, discusses the beta version of the student loan forgiveness plan to ensure the official opening at the end of the month goes smoothly for the Department of Education.
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John Rosen, an adjunct professor of economics, discusses who is eligible for student loan forgiveness and the legal challenges that may affect this plan from being executed.
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John Rosen, an adjunct professor of economics, discusses the guaranteed basic income program that provides additional money to lower-income families, saying that it may not be helpful.
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John Rosen, an adjunct professor of economics, examines the impact on the economy and supply chains if freight rail workers go on strike.
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John Rosen, an adjunct professor of economics, says many de tails need to be worked out as before the student loan forgiveness plan has an impact on outstanding loans.
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John Rosen, an adjunct professor of economics, discusses the student loan forgiveness plan and the reactions of those who already paid off their loans.
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John Rosen, an adjunct professor of economics, discusses the student loan forgiveness plan and the legal challenges that are already mounting.
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John Rosen, an adjunct economics professor, talks about President Biden's student loan forgiveness plan, the impact on the economy, and the court challenges to come.
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David Sacco, a practitioner in residence of economics, and John Rosen, an adjunct professor of Finance, wrote an op-ed effort to slow the economy before a full-blown recession.
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John Rosen, adjunct professor of economics, talks about the student loan payment pause that will end on August 31, unless the President extends the pause on payments for what would be the fifth time.
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John Rosen, adjunct professor of economics, talks about what the GDP is, what it measures, and how it impacts consumers, and discusses the term stagflation.
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John Rosen, an adjunct professor of economics, says having the government step in and offer monetary relief may not be the best solution to address rising food costs.
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John Rosen, an adjunct professor of economics, talks about major retailers offering discounts, explain, though, that inflation and high gas prices are making consumers rethink purchases.
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John Rosen, an adjunct professor of economics, says nothing fundamentally has changed to impact gas prices long term.
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John Rosen, an adjunct professor of economics, talks about LEGO’s decision to open a factory in Richmond, and how Connecticut should be looking at labor rules and tax breaks to bring manufacturing facilities here, as trade barriers and supply chain issues continue.
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John Rosen, an adjunct professor of economics, discusses the Federal Reserve’s decision to raise interest rates and the impact it has on consumers.
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John Rosen, an adjunct professor of economics, says that it may be a few years before inflation is under control.
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John Rosen, an adjunct professor of economics, says gas prices may continue to rise until the end of the year and to ease the pain at the pump, consumers should be prepared to cut spending on other items.
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John Rosen, an adjunct professor of economics, offers advice to consumers as gas prices are continuing to climb, with no end in sight.
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John Rosen, an adjunct professor of economics, says looking back to the 1950s, history shows when oil and energy prices are high, a recession follows.
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John Rosen, an adjunct professor of economics, talks about the price of gas, projecting what it will be over the next six months.
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John Rosen, an adjunct professor in economics, discusses allegations of price gouging by big oil companies, and examines if this is really accurate information.
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John Rosen, an adjunct professor of economics, talks about the latest spike in gas prices, which are projected to hit $6 per gallon by July.
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John Rosen, a practitioner in residence of economics, talks about the port shutdown in Shanghai, China, which could cause problems in the supply chain for at least a year.
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John Rosen, an adjunct professor of economics, says rising fertilizer costs and planting fewer crops will mean less food for consumers and higher prices.
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John Rosen, an adjunct professor of economics, says the average savings for consumers on the gas tax will be about $10 a month.
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John Rosen, adjunct professor of economics, talks about the state giving a gas-tax holiday and a sales-tax holiday, but says it will not help consumers in the long run.
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John Rosen, an adjunct professor of economics, says the Federal Reserve has raised the interest rate on loans, and savings accounts rates will be going up in an effort to lower inflations costs.
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John Rosen, an adjunct professor of economics, says it will take time for America to start producing oil again after the Biden administration canceled the Keystone Pipeline project.
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John Rosen, an adjunct professor of economics, talks about the Biden administration having big oil companies reduce oil production for environmental concerns, causing a shortage in the global market. Now with the war in Ukraine, there is a massive shortage.
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John Rosen, adjunct professor of economics, talks about the price of gas going up before the war in Ukraine started.
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John Rosen, an adjunct professor of economics, says the demand for goods will increase inflation. He also explained that increased sanctions against Russia will hurt the U.S. economy.
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John Rosen, an adjunct professor of economics, talks about the direct impact on the price of gasoline by the conflict with Russia and Ukraine should escalate.
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John Rosen, an adjunct professor of economics, talks about the used-car market, why prices are so high, and the impact of supply chain issues decreasing the available inventory of new cars.
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John Rosen, an adjunct professor of economics, says if the conflict between Russia and Ukraine escalates, it is not unreasonable to predict that gas could reach $7 a gallon.
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John Rosen, adjunct professor of economics, says inflation will accelerate until the Federal Reserve implements higher interest rates.
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John Rosen, an adjunct professor of economics, says flowers will be in short supply, as Hershey announced a price increase for chocolates.
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John Rosen, an adjunct professor of economics, says the pandemic made the rich richer, but working-class families have experienced an economic loss for the past two years.
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John Rosen, adjunct professor of economics, says that the supply chains issues will continue due to the lack of truckers, warehouse workers, and grocery store employees.
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John Rosen, adjunct professor of economics, talks about the impact of shipping delays, shortages of workers at warehouse, and inflation as consumers head to grocery stores.
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John Rosen, adjunct professor of economics, talks about the pet food shortage and record levels of cargo ships stuck in the Port of Los Angeles.
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John Rosen, adjunct professor of economics, says that some Americans are deciding now is the time to pursue their dream of opening their own business.
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John Rosen, adjunct professor of economics, comments on some of the factors causing shortages at grocery stores across the country.
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John Rosen, adjunct professor of economics, talks about the economy and inflation as the pandemic continues.
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John Rosen, adjunct professor of economics, comments on the Biden administration not accurately depicting the driving factor behind current broad-based inflation.
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John Rosen, adjunct professor of economics, comments that artificial Christmas trees may be in short supply as most are produced in China and shipping and offloading at U.S. ports is backlogged.
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John Rosen, a practitioner in residence in economics, talks about the supply chain issues taking a toll on Black Friday shoppers.
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John Rosen, adjunct professor of economics, comments that the release of oil reserves by the government is not significant enough to change the price of gas.
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John Rosen, adjunct professor of economics, says that the 50 million barrels of oil released by the Biden administration will not dent the price of gas.
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John Rosen, adjunct professor of economics, says that inflation will hit the lowest-income families the hardest, as their paychecks cannot keep up with rising prices.
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John Rosen, adjunct professor of economics, says not only will the turkey cost more this year, but the drive to visit family and friends will be more expensive, too.
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John Rosen, adjunct professor of economics, talks about the infrastructure funds that need to be spent correctly or raise the deficit.
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John Rosen, adjunct professor of economics, talks about the removal of the Federal Pandemic Unemployment Compensation.
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John Rosen, adjunct professor of economics, comments on why jobless claims are the lowest since March 2020 while labor shortages continue across the country.
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John Rosen, adjunct professor of economics, comments that hourly wages across many fields have increased since the pandemic began.
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John Rosen, adjunct professor of economics, talks about inflation’s economic impact on durable goods and why costs are increasing.
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John Rosen, adjunct professor of economics, and Angeli Gianchandani, practitioner in residence of marketing, comment that the cost of media and inflation may impact decisions for spending for most companies.
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John Rosen, adjunct professor of economics, talks about how this business is requiring proof of vaccination or a negative COVID-19 test as small businesses are trying to stay open.
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John Rosen, adjunct professor of economics, comments on fiscal maneuvers that are referred to as ‘extraordinary measures’ taken by the Treasury Department.
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John Rosen, adjunct professor in economics, disputes that spending trillions of dollars reduces inflation.
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John Rosen, adjunct professor of economics, talks about the types of commodities that are still struggling to keep up with consumer demand.
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John Rosen, adjunct professor of economics and Angeli Gianchandani, practitioner in residence for marketing, comment on the data and economic factors that will drive Whole Foods to the area for expansion.
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John Rosen, adjunct professor of economics, talks about price increases and shortages and how it is impacting economic recovery in Connecticut.
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John Rosen, adjunct professor of economics, comments on inflation breaches expectations in the U.S. and the U.K.
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John Rosen, adjunct professor of economics, comments that more people working from home and updating their furnishings is causing an unexpected demand on the furniture markets.
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John Rosen, adjunct professor of economics, talks about how the removal of restrictions on face masks is helping businesses.
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John Rosen, adjunct professor of economics, comments on the economy moving forward says inflation may become a concern.
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John Rosen, adjunct professor of economics, says the economic impact for gasoline on Memorial Day weekend should be minimal unless the pipeline continues to be down.
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John Rosen, adjunct professor of economics, comments on union employees cheating or lying to take a day off but asks if unions will allow employees to be disciplined.
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John Rosen, adjunct professor of economics, comments that gas prices may continue to rise for the next six months.
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John Rosen, adjunct professor for economics, comments on gas prices and where they are projected to be in the next six months.
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John Rosen, adjunct professor of economics, comments on the “churn” of customers leaving when a bank is being acquired.
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John Rosen, adjunct faculty of economics, talks about the importance of using stimulus checks for paying off debt from the pandemic.
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John Rosen, adjunct faculty of economics, talks about who will be helped by the American Relief Plan signed into law.
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John Rosen, adjunct faculty of economics, says the partial reopening is helping businesses keep staff employed.
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John Rosen, adjunct faculty of economics, talks about the impact the economic stimulus has had on businesses and the economy.
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John Rosen, adjunct faculty of economics, comments on the uptick in spending based on consumer confidence.
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John Rosen, adjunct faculty of economics, talks about the lack of incentive from EED to treat those unemployed with dignity, care and concern.
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John Rosen, adjunct faculty of economics, talks about the recovery plan under the Biden administration.
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John Rosen, adjunct faculty of economics, and Kyle Longo, senior in economics, co-wrote an essay on how prepared the State of Connecticut was to handle the economic hit of a pandemic.
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John Rosen, adjunct faculty of economics, talks about the additional stimulus package for small businesses in Connecticut.