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Haley, George T (full)
Marketing & Quantitative Analysis
Maxy 226G
Maxcy Hall


    George T. Haley (Ph. D. in Marketing, University of Texas at Austin) is Professor of Marketing at the University of New Haven (UNH) where he teaches ingraduate and executive programs. In summer, he serves as Distinguished Guest Professor of Marketing at the School of Business, ITESM in Mexico. Heis founding Director of the Center for International Industry Competitiveness (CIIC), a Center of Excellence at UNH. The CIIC focuses on the concerns of small and medium-size manufacturing companies in global environments.

    Dr. Haley's expertise is in industrial marketing and emerging markets, including the historical, cultural and legal environments in which marketing strategies are formulated. He focuses on B2B marketing, distribution and supply-chain management, product and technology management, strategic marketing, strategic decision-making, Chinese, Latin American and Asian business, and managing intellectual property in emerging markets.

    Before joining UNH, Dr. Haley served as a full-time faculty member at several major universities, including the Instituto Tecnologico y de Estudios Superiores de Monterrey (Mexico),National University of Singapore, Queensland University of Technology (Brisbane, Australia), DePaul University, Fordham University, and Baruch College. In addition, he has taught classes at Harvard University, Purdue University (Executive MBA), Massey University (Auckland, New Zealand), Emory University (Executive MBA) and Thammasat University (Bangkok, Thailand). He has also presented seminars to academics, managers and government policy makers in the United States, Vietnam, Finland, Thailand, India, Singapore, Mexico, Australia and New Zealand.

    An award-winning author, Dr. Haley has over 125 articles, books, book chapters, research reports and presentations. His research articles have been published in journals such as Harvard Business Review and Industrial Marketing Management. His book, The Chinese Tao of Business: The Logic of Successful Business Strategy (John Wiley & Sons), was recommended by the Wall Street Journal as the only book on Asian business to buy. He also wrote New Asian Emperors: The Overseas Chinese, their Strategies and Competitive Advantages (Butterworth-Heinemann), a top-selling book on Asian business strategy worldwide and named "an important study" by the Economist. His latest books include New Asian Emperors: The Business Strategies of the Overseas Chinese (John Wiley & Sons), profiled in BusinessWeek, and Marketing: Planning & Strategy, 8th ed (Cengage). He has been appointed Co-Editor-in-Chief for the new, Imperial College Press Series on Multinational Investment and Business.

    His research has been profiled over 180 times in the major media including the Economist, Financial Times, Wall Street Journal, Forbes, BusinessWeek, Time Magazine, Los Angeles Times, CNN, The Lou Dobbs Show (CNN), Fortune, Entrepreneur, The Christian Science Monitor, USA Today, Voice of America, Industry Week, Investor's Business Daily, Far Eastern Economic Review, Marketing News and Advertising Age. He serves or has served on the Review and Advisory Boards of eight academic journals including International Marketing Review, Industrial Marketing Management, Journal of Business & Industrial Marketing, Marketing Intelligence & Planning, International Journal of Emerging Markets and Journal of Management Development, and has guest edited three journal special issues on Business in Emerging Economies and on B2B Marketing.

    Dr. Haley has conducted policy-analysis seminars for the National Intelligence Council/CIA on multinational businesses in emerging economies, for the United States International Trade Commission on analysis of Chinese data, and testified twice (in May 2007 and March 2009) before the Congressionally mandated US-China Economic and Security Review Commission on his research on China. He also consults with several multinational companies and governments in Asia, Australia, Latin America and the USA.

    He serves or has served as Advisor to the Strategic Planning Board of Rio Tinto, Ltd. (Australia), to the Export Promotion Board (State of Connecticut), to the Metal Manufacturers' Education and Training Alliance and as Mentor in the Distribution Business Management Association's Corporate Global Supply Chain Mentoring Program for senior executives of large multinational corporations (including Abbott Laboratories, Polo-Ralph Lauren, CVS Caremark, JCPenney and Staples). He is listed in Who's Who in America and Who's Who in the World. In November 2009, the American Marketing Association's flagship Marketing News named Dr. Haley as one of six "Marketing Academics to Watch" based on his research, teaching and impact. In 2010, named him a Hero Advocate for his work on behalf of American manufacturers and he was identified as a Thought Leader in Business to Business and Industrial Marketing and Manufacturing by IndustryWeek. He received UNH's University Research Scholar Award in 2011.


    Ph.D. in Marketing, University of Texas at Austin

    Minors: International Business & Governme

    Dissertation: New Product Decision Making in Major American Firms: A Study of the Chemical, Computer and Metals Industries

    M.B.A. program, University of Texas at Austin

    Major: Marketing

    B.B.A., University of Texas at Austin

    Co-Majors: Marketing & International Business

    First & Second year Law School,South Texas College of Law, Houston

    B.A., University of Texas at Austin

    Major: Psychology

    Minor: Spanish

    Research Interests

    B2B marketing

    strategic marketing

    value-chain management

    marketing management in emerging markets, especially, China, India, Southeast Asia and Latin America

    product and technology development

    innovation processes

    small and medium-size enterprise management

    Teaching Interests

    B2B marketing; advertising

    channels of distribution

    B2B marketing research


    product development & management

    strategic marketing

    international business

    international marketing

    business in the Asia Pacific

    marketing research

    Mass Communications

    Media Planning

    marketing principles – taught at all levels including BBA, MBA, Professional MBA, EMBA and Ph.D.

    Professional Affiliations

    American Marketing Association

    Distribution Business Management Association

    Academy of International Business
Academic Credentials


    George is an award-winning author, and has over 100 books, book chapters, articles and research reports, including: 

    New Asian Emperors: The Overseas Chinese, their Strategies and Competitive Advantages(1998), Butterworth-Heinemann. Profiled in the Economist 

    The Chinese Tao of Business: The Logic of Successful Business Strategy (2004), John Wiley & Sons. Profiled on CNN and in the Wall Street Journal. For reviews see: 

    New Asian Emperors: The Business Strategies of the Overseas Chinese (2009), John Wiley & Sons. Profiled in BusinessWeek. For reviews see: 

    Marketing: Planning & Strategy, 8th ed. (2009), Cengage Learning, Mason, Ohio. 

    "The Real Source of the China" (2008), Harvard Business Review, June. 

    "E-commerce in China: Changing Business as We Know it" (2002), Industrial Marketing Management.
Industry Experience

    Academic –


    2012                    Visiting Lecturer, Goizueta Business School – EMBA Program

                                        Emory University


    2012                    Visiting Scholar & Lecturer in Marketing

                                        College of Business, Albany Campus – Massey University


    2002 – present       Professor of Marketing (Tenure received 2002)

                                        College of Business, University of New Haven


    2009 – present       Distinguished Guest Professor of International Marketing (summer appointment)

                                        Escuela de Negocios (School of Business), Instituto Tecnologico y de Estudios

                                        Superiores de Monterrey (ITESM), San Luis Potosi, Mexico       


    1999 – 2000         Visiting Professor of Asian and International Business (summer appointment at full Professor)

                                        Department of Economics, Harvard University


    1998 – 2002                  Associate Professor of Marketing & International Business

                                        School of Business, University of New Haven


    1997 – 1998                         Visiting Associate Professor of Marketing

                               School of Commerce, DePaul University


    1997 – 2000            Visiting Professor - Channels Module (Continuing appointment for Executive Teaching)

                                        Masters Program in Marketing, Thammasat University, Bangkok, Thailand


    1996 – 1997                  Senior Lecturer of Marketing and International Business (US Associate Professor)

                                        Faculty of Business, Queensland University of Technology, Brisbane, Australia


    1994 – 1996                  Visiting Professor of Marketing (US Assistant Professor)

                                        Faculty of Business Administration, National University of Singapore, Singapore


    1993 – 1994            Professor of Marketing and International Business (Visiting appointment with                                endowment)

                                        División de Administración y Ciencias Sociales (Business School), Instituto                                                 Tecnológico y de Estudios Superiores de Monterrey (ITESM), Monterrey, México


    1989 – 1993                        Assistant Professor of Marketing

                                        Graduate School of Business, Fordham University


    1986 – 1989         Assistant Professor of Marketing

                                                    Graduate School of Business, Fairleigh Dickinson University


    1984 – 1986           Instructor of Industrial Marketing

                                        Baruch College, City University of New York


    1978 – 1984                        Research & Teaching Assistant, Marketing & International Business

                                                    College of Business Administration, University of Texas at Austin

    Administrative -


    2005 – present      Founding Director

                                        Center for International Industry Competitiveness, University of New Haven


    2004 – 2005                  Managing Director, UNH Press


    1998 – 2004                  Program Director, Marketing & International Business

                                        School of Business, University of New Haven


    Business/Community -


    2010 – present      Advisor on International Competitiveness Policies, Special Committee on International Competitiveness, State Legislature of the State of San Luis Potosi, Mexico.


    2007 – 2009            Mentor to Senior Managers of Large Multinational Corporations (including Abbott Laboratories, CVS Caremark, JCPenney, Polo/Ralph Lauren and Staples), Global Supply Chain MENTOR Program, Distribution Business Management Association


    2007 – 2008         Advisor to Export Promotion Board of State of Connecticut


    2005 – 2010            Advisor to Metal Manufacturers’ Education and Training Alliance (METAL)


    2005 – 2006            Strategic Planning Board Advisor for Rio Tinto, Ltd (Australia)


    1990 – present      Principal of Haley & Associates; consultant and expert witness for businesses, law firms and governments in the USA, Asia, Australia and Latin America on industrial marketing, technological innovation, corporate strategy, global business operations and strategic marketing


    1978 – 1981                        Property Manager, at Casa Saide, San Antonio, TX & Monterrey, Mexico


    1975                           Field Salesman at Horizon Corporation, San Antonio, TX
Curriculum Vitae