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Vice President of "Unbanking"


When Chris Whalen '12 was applying for jobs, he had a title on his résumé that not many other students had: vice president.

As part of a paid marketing internship, Chris served as vice president of "unbanking" at Connex Credit Union. Connex's "unbanking" campaign encourages people to transfer their savings from banks to credit unions. He represented the company in the community, ran its social media initiatives and promoted the benefits of credit unions over banks.

The UNH marketing major had the opportunity to sit in on marketing team meetings and help brainstorm events and future strategies. He was responsible for communicating the message of "unbanking" through Facebook, Twitter, YouTube and blogging.

"Not only am I in an industry that I love, but I was on the front lines of a real marketing team," Chris said.

Clearly, Chris left quite an impression on the Connex executives—he was offered a full-time position as a marketing and e-service specialist after completing his internship.

"The most rewarding part of the experience was getting to know people in the community at different events," Chris said about the internship. "Connex really offered me a great opportunity."

Matt Caporale, executive director of career development at UNH, said surveys show that employers rank internships high when evaluating job applicants. "It’s the most relevant thing a student can do and it’s the best way to position yourself as a marketable candidate," he said.

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