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Ceyda Mumcu, Ph.D.

Education

Ph.D.   University of New Mexico, 2013
            Major: Sports Administration
            Minor: Educational Psychology (Quantitative Research Methods)
            Dissertation Title: Evaluating Attitudes toward Women's Sports: A Scale                 Development and Validation Study

M.S.     Middle East Technical University, 2008
             Major: Sport Management
             Thesis Title: Consumer-based Brand Associations of Turkish Soccer Teams

M.S.     University of New Haven, 2007
             Major: Management of Sport Industries 

B.A.     Ankara University, 1999
            Major: Economics

About

I am currently an assistant professor in sport management at the University of New Haven. I teach sport marketing, international sport management, and strategic sport management to undergraduate and graduate students. My research is focused on marketing and consumer behavior in sport, special nature of women’s sports and its marketing applications, marketing research and analytics in sport, and comparison of sports in international context, and outcome of structural differences, culture and tradition. My articles have appeared in academic peer-reviewed journals, such as Sport Marketing Quarterly, Journal of Applied Sport Management, International Journal of Sport Management, and Journal of Sport Behavior. Before coming to US, I played professional basketball for eight years in the Turkish Women’s Basketball League.

Published Intellectual Contributions

REFEREED JOURNAL ARTICLES

Mumcu, C., & Fried, G. B. (in print, 2017). Analytics in Sport Marketing. Accepted to appear in Sport Management Education Journal.

Mumcu, C., & Greenhalgh, G. P. (in print, 2017). Evaluation of Attitudes toward Women’s Collegiate Athletics. Accepted to appear in Journal of Sport Behavior, 40(3).

Mumcu, C., & Lough, N. L. (2017). Are fans proud of the WNBA's pride campaign? Sport Marketing Quarterly, (26)1, 42-54.

Mumcu, C., & Marley, S. C. (2017). Development of the Attitude towards Women’s Sport Scale (ATWS). International Journal of Sport Management, 18(2), 1-27.

Mumcu, C., Lough, N. L., & Barnes, J. C. (2016). Examination of Women’s Sports Fans’ Attitudes and Consumption Intentions. Journal of Applied Sport Management, 8(4), 25-47.

Mumcu, C., & Kocak, S. (2012). Brand associations of Turkish soccer teams. International Journal of Sport Management, 13(3), 324-338. 

BOOKs

Fried, G. B., & Mumcu, C. (2016). Sport Analytics: A data-driven approach to sport business and management. London: Routledge, Taylor and Francis Publishing.

Book CHAPTERS  

Mumcu, C. (2016). WNBA and Its Marketing Campaigns. In Brenda Pitts (Ed.), Case Studies in Sport Marketing (pp. 117-124). West Virginia: Fitness Information Technology.

Lough, N. L., & Mumcu, C. (2016). Marketing Women’s Sports – A European versus North American Perspective (pp. 337-350). London: Routledge, Taylor and Francis Publishing.

Lough, N. L., & Mumcu, C. (2013). In David Levinson & Gertrud Pfister (Ed.), Commodification and Commercialization (3rd ed., pp. 297-300). Great Barrington, MA: Berkshire Encyclopedia of World Sport.

Lough, N. L., & Mumcu, C. (2013). In David Levinson & Gertrud Pfister (Ed.), Sponsorship (3rd ed., pp. 1185-1189). Great Barrington, MA: Berkshire Encyclopedia of World Sport.

Presentations Given

Mumcu, C., & Lough, N. L. (2017). Was the WNBA’s pride campaign successful? North American Society of Sport Management (NASSM) Conference in Denver, CO (May 30-June 3, 2017).

Mumcu, C., Liu, D., & Fried, G. B. (2017). Buffer zones: Policies, procedures, and reality. Sport and Recreation Law Association (SRLA) Conference in Las Vegas, NV (March 1-4, 2017).

Mumcu, C., & Fried, G.B. (2016). College of Business Faculty Research Forum, “Analytics in Sport Industry,” West Haven, CT (February 4, 2016). 

Mumcu, C., & Fried, G. B. (2015). 13th Annual Sport Marketing Association Conference, "Case Study on Analytics in Sport Marketing," Sport Marketing Association, Atlanta, GA. (October 29, 2015).

Mumcu, C., & Lough, N. L. (2015). 13th Annual Sport Marketing Association Conference, "How do fans evaluate WNBA’s ‘Pride’ campaign?" Sport Marketing Association, Atlanta, GA. (October 28, 2015). 

Mumcu, C., Fried, G. B., & Mondello, M. (2015). ASB Conference, "Truly Teaching Sport Analytics," Association of Sport Business, Athens, OH. (March 23, 2015).

Mumcu, C., & Greenhalgh, G. P. (2014). 12th Annual Sport Marketing Association Conference, "Evaluation of attitudes towards women's collegiate basketball.," Sport Marketing Association, Philadelphia, PA. (October 22, 2014).

Mumcu, C. , & Barnes, J. C. (2013). 11th Annual Sport Marketing Association Conference, "Evaluating Attitudes toward Women's Sports," Sport Marketing Association, Albuquerque, NM. (October 23, 2013). 

Mumcu, C. (2012). Poster presented at 10th Annual Sport Marketing Association Conference, “Test content of attitudes toward female athletes scale,” Sport Marketing Association, Orlando, FL. (October 23, 2012). 

Alay, S., Mumcu, C., Kocak, M., & Korkusuz, F. (2009). 14th European College of Sport Sciences (ECSS) Congress, “Investigation of consumer-based brand associations of Turkish soccer teams,” Oslo, Norway (2009). 

Mumcu, C., & Kocak, S. (2005). 46th ICHPER.SD Anniversary World Congress, “Comparison of social anxiety and assertiveness levels of selected university students,” Istanbul, Turkey (Nov 9-13, 2005).

 

Professional Positions

ACADEMIC

Assistant Professor – 2013 to Present 
Department of Sport Management, University of New Haven

Adjunct Instructor – 2013

Department of Sport Management, Eastern New Mexico University

Teaching Assistant – 2009 to 2013

Physical Education Activity and Teacher Education Program, University of New Mexico

Volunteer Instructor – 2009 to 2013

Department of Sport Administration, University of New Mexico

Graduate Assistant – 2009

Mathematics Department, University of New Mexico

Research Assistant – 2005

Physical Education and Sports Department, Middle East Technical University

PROFESSIONAL

Basketball Coach – 2005

Efes Pilsen Basketball Camps

Head Basketball Coach – 2004

METU Basketball Club

Trader – 2003

Turkiye IS Bank

Professional Basketball Player – 1995 to 2002

Turkish Women’s Professional Basketball League

Professional Service

2016 – Present            Researcher, City of New Haven

 

2014 – Present            Member, Dissertation committee at University of New Mexico

 

2015                            Researcher, Women’s National Basketball Association (WNBA)

 

2014                            Researcher, CT Open Tennis Tournament

Courses Taught

    • SMGT 2230 Management of Sports Industries
    • SMGT 4415 International Sport Management
    • SMGT 4474 Marketing and Public Relations in Sports
    • SMGT 6600 Sport Business Toolkit
    • SMGT 6610 The Sport Industry
    • SMGT 6611 Sport Industry Marketing, Promotions & Public Relations
    • SMGT 4450/6670 Marketing Research and Consumer Behavior in Sport
    • SMGT 4599/6695 Independent Study

    Faculty Experts - Media Contact

    Karen Grava

    Director of Media Relations

    (203) 932-7246