Ceyda Mumcu, Ph.D.


Ph.D., University of New Mexico, 2013.
Major: Sports Administration
Supporting Areas of Emphasis: Educational Psychology (Quantitative Research Methods)
Dissertation Title: Evaluating Attitudes toward Women's Sports: A Scale Development and Validation Study

M.S., Middle East Technical University, 2008.
Major: Sport Management
Thesis Title: Consumer-based Brand Associations of Turkish Soccer Teams

M.S., University  of New Haven, 2007.
Major: Management of Sport Industries 

B.A., Ankara University, 1999.
Major: Economics


I teach sport marketing and international sport management courses at the Sport Management Department. My research is focused on understanding sport fans’ and spectators’ behaviors and decision making processes. With my recent research studies, I investigate unique aspects of women’s sporting events, and influence of media and marketing on women’s sports. I utilize my research in sport marketing courses at both undergraduate and graduate level.

Before coming to US, I played professional basketball for eight years in Turkey. During that eight-year period, I became familiar with the sport structure in Europe at professional and amateur levels. I draw examples from my overseas experience in sport industry both as an athlete and a coach in International Sport Management course and present differences in sports around the world and help students gain international perspective.

Published Intellectual Contributions

Book Chapters  

Lough, N., Mumcu, C. (2013). In David Levinson & Gertrud Pfister (Ed.), Commodification and Commercialization (3rd ed., pp. 297-300). Great Barrington, MA: Berkshire Encyclopedia of World Sport.

Lough, N., Mumcu, C. (2013). In David Levinson & Gertrud Pfister (Ed.), Sponsorship (3rd ed., pp. 1185-1189). Great Barrington, MA: Berkshire Encyclopedia of World Sport.


Refereed Journal Articles

Mumcu, C., Kocak, S. (2012). Brand Associations of Turkish Soccer Teams. International Journal of Sport Management, 13(3), 324-338. 

Presentations Given

Mumcu, C.(Author & Presenter), Greenhalgh, G. (Author & Presenter), 12th Annual Sport Marketing Association Conference, "Evaluation of attitudes towards women's collegiate basketball.," Sport Marketing Association, Philadelphia, PA. (October 22, 2014).

Mumcu, C. (Author & Presenter), Barnes, J. (Author), 11th Annual Sport Marketing Association Conference, "Evaluating Attitudes toward Women's Sports," Sport Marketing Association, Albuquerque, NM. (October 23, 2013).

Mumcu, C. (Author & Presenter), 10th Annual Sport Marketing Association Conference, "Test Content of Attitudes toward Female Athletes Scale," Sport Marketing Association, Orlando, FL. (October 23, 2012).

 Alay, S. (Presenter), Mumcu, C. (Author), Kocak, S. (Chair), Korkusuz, F. (Co-Chair), 14th European College of Sport Sciences Conference, "Investigation of Consumer-Based Brand Associations of Turkish Soccer Teams," ECSS, Oslo, Norway. (2009).

Mumcu, C. (Author & Presenter), Kocak, S. (Chair), ICHPER-SD World Conference, "Comparison of Social Anxiety and Assertiveness Levels of Selected University Students," ICHPER-SD, Istanbul, Turkey. (2005).


Professional Positions


Assistant Professor, University of New Haven. (August 15, 2013 - Present).
Design, instruct, evaluate undergraduate and graduate level courses within the Sport Management program, advise students, oversee internships and provide university service 

Teaching Assistant, University of New Mexico. (August 1, 2009 - July 1, 2013).
Designed, instructed and evaluated courses within Physical Education Activity program and Physical Education Teacher Education program

Adjunct Faculty, Eastern New Mexico University. (January 1, 2013 - May 10, 2013).
Designed, instructed and evaluated online Sport Marketing course.

Volunteer Instructor, University of New Mexico. (January 20, 2009 - May 4, 2012).
Co-taught master's level sport management courses with faculty members including Research Design, Sport Marketing and Promotions, Consumer Behavior in Sport, and Intro to Sport Management. 

Graduate Assistant, University of New Mexico. (January 19, 2009 - May 8, 2009). Wrote literature review on instructional coaching in elementary math education,  and transcribed interview data.

Research Assistant, Middle East Technical University. (January 3, 2005 - December 9, 2005).
Assisted Dr. Koçak in sport management and marketing research, participated in  revision of strategic plan of Physical Education and Sports Department, assisted and monitored exams at the department.



Swimming Pool Supervisor, University of New Mexico Youth Sports Fitness Camp. (June 6, 2011 - July 15, 2011).
Supervised age groups ranging from 6 to 14, provided swimming and safety instruction, organized group counselors.

Basketball Coach, Efes Pilsen Basketball Schools. (January 3, 2005 - September 30, 2005).
Coached boys’ and girls’ youth basketball 

Head Basketball Coach, METU Basketball Club. (January 5, 2004 - December 31, 2004).
Coached youth and high school girls’ basketball teams. Primary responsibilities included on court coaching, scouting, recruiting, fund raising, organizing workshops in health issues, age appropriate progression in sport, team building exercises with athletes and parents. 

Trader, Turkiye IS Bank. (January 6, 2003 - October 6, 2003).
Imported consignment gold from JP Morgan Chase and Commerze Bank and sold gold in the national market, managed accounts, prepared reports, sold bonds, debenture bonds, and repurchasing agreements.

Professional Basketball Player, Turkish Women’s Professional Basketball League. (July 22, 1996 - December 28, 2002).
Played basketball for three different professional basketball teams in Turkey; competed against WNBA players and Women’s Basketball Hall of Fame inductees. 


Professional Service

Member, Dissertation committee at University of New Mexico (December 2014)

Researcher, CT Open Tennis Tournament (August, 2014)

Reviewer, Journal Article, Journal of Research in International Sports.

Reviewer, Journal Article, Sage Publications. (December 2013 - Present). 

Courses Taught

  • SMGT 4415 International Sport Management, 3 courses
  • SMGT 2230 Mgmt of Sports Industries, 1 course
  • SMGT 4450 Special Topics, 2 courses
  • SMGT 4474 Marketing and Public Relations in Sports, 2 courses
  • SMGT 4599 Independent Study, 1 course
  • SMGT 6611 Sport Ind Mkt, Prom & Publ Rel, 1 course
  • SMGT 6695 Independent Study I, 1 course

Faculty Experts - Media Contact

Karen Grava

Director of Media Relations

(203) 932-7246