Mumcu, C., & Lough, N. L. (2017). Are fans proud of the WNBA's pride campaign? Sport Marketing Quarterly, (26)1, 42-54.
Mumcu, C., & Marley, S. C. (2017). Development of the Attitude towards Women’s Sport Scale
(ATWS). International Journal of Sport Management, 18(2), 1-27.
Mumcu, C., Lough, N. L., & Barnes, J. C. (2016). Examination of Women’s Sports Fans’ Attitudes
and Consumption Intentions. Journal of Applied Sport Management, 8(4), 25-47.
Mumcu, C., & Kocak, S. (2012). Brand associations of Turkish soccer teams. International Journal of Sport Management, 13(3), 324-338.
BOOKs
Fried, G. B., & Mumcu, C. (2016). Sport Analytics: A data-driven approach to sport business and management. London: Routledge, Taylor and Francis Publishing.
Book CHAPTERS
Mumcu, C. (2016). WNBA and Its Marketing Campaigns. In Brenda Pitts (Ed.), Case Studies in Sport Marketing (pp. 117-124). West Virginia: Fitness Information Technology.
Lough, N. L., & Mumcu, C. (2016). Marketing Women’s Sports – A European versus North American Perspective (pp. 337-350). London: Routledge, Taylor and Francis Publishing.
Lough, N. L., & Mumcu, C. (2013). In David Levinson & Gertrud Pfister (Ed.), Commodification and Commercialization (3rd ed., pp. 297-300). Great Barrington, MA: Berkshire Encyclopedia of World Sport.
Lough, N. L., & Mumcu, C. (2013). In David Levinson & Gertrud Pfister (Ed.), Sponsorship (3rd ed., pp. 1185-1189). Great Barrington, MA: Berkshire Encyclopedia of World Sport.
Presentations Given
Mumcu, C., & Lough, N. L. (2017). Was the WNBA’s pride campaign successful? North American Society of Sport Management (NASSM) Conference in Denver, CO (May 30-June 3, 2017).
Mumcu, C., Liu, D., & Fried, G. B. (2017). Buffer zones: Policies, procedures, and reality.
Sport and Recreation Law Association (SRLA) Conference in Las Vegas, NV (March 1-4, 2017).
Mumcu, C., & Fried, G.B. (2016). Pompea College of Business Faculty Research Forum, "Analytics in
Sport Industry," West Haven, CT (February 4, 2016).
Mumcu, C., & Fried, G. B. (2015). 13th Annual Sport Marketing Association Conference, "Case
Study on Analytics in Sport Marketing," Sport Marketing Association, Atlanta, GA. (October 29, 2015).
Mumcu, C., & Lough, N. L. (2015). 13th Annual Sport Marketing Association Conference, "How do
fans evaluate WNBA’s ‘Pride’ campaign?" Sport Marketing Association, Atlanta, GA. (October 28, 2015).
Mumcu, C., Fried, G. B., & Mondello, M. (2015). ASB Conference, "Truly Teaching Sport Analytics,"
Association of Sport Business, Athens, OH. (March 23, 2015).
Mumcu, C., & Greenhalgh, G. P. (2014). 12th Annual Sport Marketing Association Conference,
"Evaluation of attitudes towards women's collegiate basketball.," Sport Marketing Association, Philadelphia, PA. (October 22, 2014).
Mumcu, C. , & Barnes, J. C. (2013). 11th Annual Sport Marketing Association Conference, "Evaluating
Attitudes toward Women's Sports," Sport Marketing Association, Albuquerque, NM. (October 23, 2013).
Mumcu, C. (2012). Poster presented at 10th Annual Sport Marketing Association Conference, "Test content of attitudes toward
female athletes scale," Sport Marketing Association, Orlando, FL. (October 23, 2012).
Alay, S., Mumcu, C., Kocak, M., & Korkusuz, F. (2009). 14th European College of Sport Sciences (ECSS) Congress, "Investigation of consumer-based
brand associations of Turkish soccer teams," Oslo, Norway (2009).
Mumcu, C., & Kocak, S. (2005). 46th ICHPER.SD Anniversary World Congress, "Comparison of social anxiety and assertiveness
levels of selected university students," Istanbul, Turkey (Nov 9-13, 2005).
Professional Positions
ACADEMIC
Assistant Professor – 2013 to Present
Department of Sport Management, University of New Haven
Adjunct Faculty – 2013
Department of Sport Management, Eastern New Mexico University
Teaching Assistant – 2009 to 2013
Physical Education Activity and Teacher Education Program, University of New Mexico
Volunteer Instructor – 2009 to 2013
Department of Sport Administration, University of New Mexico
Graduate Assistant – 2009
Mathematics Department, University of New Mexico
Research Assistant – 2005
Physical Education and Sports Department, Middle East Technical University
PROFESSIONAL
Basketball Coach – 2005
Efes Pilsen Basketball Camps
Head Basketball Coach – 2004
METU Basketball Club
Trader – 2003
Turkiye IS Bank
Professional Basketball Player – 1995 to 2002
Turkish Women’s Professional Basketball League
Professional Service
2016 – Present Researcher, City of New Haven
2014 – Present Member, Dissertation committee at University of New Mexico
2015 Researcher, Women’s National Basketball Association
(WNBA)
2014 Researcher, CT Open Tennis Tournament
Courses Taught
- SMGT 2230 Management of Sports Industries
- SMGT 4415 International Sport Management
- SMGT 4474 Marketing and Public Relations in Sports
- SMGT 6600 Sport Business Toolkit
- SMGT 6610 The Sport Industry
- SMGT 6611 Sport Industry Marketing, Promotions & Public Relations
- SMGT 4450/6670 Marketing Research and Consumer Behavior in Sport
- SMGT 4599/6695 Independent Study