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Mumcu, Ceyda
Ceyda
Mumcu
Ph.D.
Assistant Professor
College of Business
Sport Management
203-479-4561
MAXY116A
Maxcy Hall
Personal

    Education

    University of New Mexico (Albuquerque, NM)

    Doctor of Philosophy in Physical Education (Sports Administration), July 2013

    Major: Sports Administration

    Minor: Educational Psychology with emphasis in Quantitative Research Methods

    Dissertation Title: Evaluating Attitudes toward Women’s Sports: A Scale Development and Validation Study

     

    Middle East Technical University (Ankara, Turkey)

    Master of Science in Physical Education (Sport Management), December 2008

    Major: Sport Management

    Thesis Title: Consumer-based Brand Associations of Turkish Soccer Teams

     

    University of New Haven (West Haven, CT)

    Master of Science in Business of Sport Industries, May 2007

    Ankara University (Ankara, Turkey)

    Bachelor of Arts in Economics, September 1999

     

    Research Interests

    Psychosocial aspects of marketing and consumer behavior in sport.

    Understanding unique aspects of women’s sporting events, and influence of media and marketing on women’s sporting events

    Cross-cultural comparisons of sports 


Academic Credentials

    Publications

    Peer Reviewed Articles
    Lough, N. L., & Mumcu, C. (2013). Commodification and Commercialization. In David Levinson & Gertrud Pfister (Eds.), Berkshire Encyclopedia of World Sport (3rd ed.) (pp. 297–300). Great Barrington, MA: Berkshire Publishing Group.

    Lough, N. L., & Mumcu, C. (2013). Sponsorship. In David Levinson & Gertrud Pfister (Eds.), Berkshire Encyclopedia of World Sport (3rd ed.) (pp. 1185–1189). Great Barrington, MA: Berkshire Publishing Group.

    Mumcu, C. & Kocak, S. (2012). Brand Associations of Turkish Soccer Teams. International Journal of Sport Management, 13(3), p.324-338.

    National/International Conference Presentations and Posters
    Mumcu, C. & Barnes, J. (2013). Evaluating Attitudes toward Women’s Sports. Presentation at 11th Annual Sport Marketing Association Conference, in Albuquerque, NM. October 23-27, 2013. 

    Mumcu, C. (2012). Test Content of Attitudes toward Female Athletes Scale. Poster presented at 10th Annual Sport Marketing Association Conference, in Orlando, FL. October 23-27, 2012. 

    Alay, S., Mumcu, C., Kocak, M., & Korkusuz, F. (2009). Investigation of Consumer-based Brand Associations of Turkish Soccer Teams. Research presented at 14th European College of Sport Sciences (ECSS) Congress, Oslo, Norway.

    Mumcu, C. & Kocak, S. (2005). Comparison of social anxiety and assertiveness levels of selected university students. Research presented at 46th ICHPER.SD Anniversary World Congress Nov 9-13, 2005, Istanbul, Turkey.

    Invited Writings
    Mumcu, C. (2008). Advanced Specialization. Sport/Hospitality and Tourism Management Department Newsletter. West Haven, CT: University of New Haven.

    Invited Guest Speaker

    Invited Judge to evaluate student presentations at Diversity in Sport and Physical Activity Course at UNM, March 2013

    Lectured on Sport Marketing Research and Research Methods at Sport Consumer Behavior Course at UNM, February 2013

    Guest speaker on Cultural Differences at Diversity in Sport and Physical Activity Course at UNM, February 2013

    Guest Speaker on International Students’ Experiences on Campus, Organized by the Office of International Programs and Studies at the UNM, October 2011

    Guest Speaker on Critical Issues Roundtable for International Students, Organized by the Office of International Programs and Studies at the UNM, October 2011
Industry Experience

    Academic Appointments

    Assistant Professor, Department of Sport Management, University of New Haven, August 2013 – current
    Primary responsibilities included: Designing, instructing and evaluating undergraduate and graduate courses within the Sport Management Department.

    Adjunct Faculty, Department of Health and Physical Education, Eastern New Mexico University, January 2013 – May 2013
    Primary responsibilities included: Designing, instructing and evaluating online HPE 548 Sport Marketing course. 

    Graduate Assistant Instructor, Department of Health, Exercise and Sport Sciences, University of New Mexico, August 2009 – July 2013
    Primary responsibilities included: Designing, instructing and evaluating within the Physical Education Activity Program:
    PENP 101 Beginning Swimming 
    PENP 102 Intermediate Swimming
    PENP 168 Basketball Competition
    PENP 114 Weight Training & Physical Conditioning
    PENP 115 Intermediate Weight Training
    PENP 112 Introduction to Triathlon Training
    PENP 161-162 Jogging Fitness

    Primary responsibilities included: Designing, instructing and evaluating within the Physical Education Teacher Education Program:PEP 226 Lifetime Pursuits

    Volunteer Instructor, Department of Health, Exercise and Sport Sciences, University of New Mexico

    PEP 507 Research Design: Co-taught masters level course with Dr. Annie Clement in spring 2012. Primary responsibilities included: Preparing class presentations, organizing group discussions, and preparing assignments.

    PEP 547 Sport Marketing and Promotions: Co-taught master’s level course with Dr. John Barnes in summer 2011. Primary responsibilities included: Preparing class presentations and organizing group discussions.

    PEP 614 Consumer Behavior in Sport: Co-taught doctoral level course with Dr. John Barnes in spring 2011. Primary responsibilities included: Preparing class presentations and organizing group discussions.

    PEP 493 Intro to Sport Management: Co-taught the course with a fellow doctoral student in spring 2009. Primary responsibilities included: preparing class presentations, exams, quizzes and rubrics for projects, grading exams, quizzes, projects and assignments.

    Graduate Assistant, Teacher Education Department, University of New Mexico, February – May, 2009
    Primary responsibilities included: Writing literature review on instructional coaching in elementary math education, searching databases and library for articles, conference papers and books, reviewing these resources and writing annotated bibliographies, and transcribing interview data.

    Research Assistant, Department of Physical Education and Sports, Middle East Technical University, January-December 2005
    Primary responsibilities included: Assisting Prof. Dr. Settar M. Koçak in sport management and marketing researches, helping to re-write strategic plan of Physical Education and Sports Department, assisting and monitoring exams at the department. 

    Other Professional Experience in Sport Industry

    Swimming Pool Supervisor, Youth Sports Fitness Camp, Continuing Education, University of New Mexico, June-July 2011 

    Primary responsibilities included: Supervising age groups ranging from 6 to 14, providing swimming and safety instruction, organizing group counselors. 

    Assistant Coach/Intern, University of New Haven Women’s Basketball program, University of New Haven, January-April 2007 

    Primary responsibilities included: Assisting with on court coaching, opponent scouting, film editing and exchange, preparing game plans, assisting with basketball camps, game day operations, recruiting mailings, and study hall and academic monitoring. Won East Coast Conference Championship, and made NCAA appearance (Regional Finals). 

    Intern, Central Connecticut State University Athletic Department, September-December 2006 

    Primary responsibilities included: Assisting in marketing various sports through designing and distributing promotional materials, preparing season ticket packages, marketing the games/events to CCSU students, and assisting with event management. 

    Basketball Coach, Efes Pilsen Basketball School, Ankara Turkey, January-September 2005 

    Coached boys’ and girls’ youth basketball. Primary responsibilities included: On court coaching. 

    Head Basketball Coach, Middle East Technical University Sports Club, Ankara Turkey, January-December 2004 

    Coached youth and high school girls’ basketball teams. Primary responsibilities included: On court coaching, scouting, recruiting, fund raising, organizing workshops to build relationship with parents including ones in health issues, age appropriate progression in sport, team building exercises with athletes and parents. 

    Professional Basketball Player, Turkish Women’s Professional Basketball League, 1996-2002 

    Played basketball for several different professional basketball teams in Turkey; had chance to play against WNBA players and Women’s Basketball Hall of Fame players. 

    Basketball Player, U-18 Turkish National Women’s Basketball Team, 1995 

    Member of the U-18 Turkish National Women’s Basketball Team. The U-18 Women’s European Basketball Championship Preliminary Round Champion (Turkey) and U-18 Women’s European Basketball Championship Challenge Tour participant (Bulgaria). 

    Work Experience in Finance and Banking Industry

    Trader, Turkiye IS Bank, Istanbul, Turkey, January-October 2003

    Primary responsibilities included: Importing consignment gold from JP Morgan Chase and Commerze Bank, Luxemburg, and selling gold in the national market, managing accounts of gold transactions and preparing paper-work and reports. Also selling bonds, debenture bonds, and repurchasing agreements.

     

    Intern, Ege Investment, Ankara, Turkey, February-March 2000

    Primary responsibilities included: Keeping track of customer transactions and accounts, preparing statements of clientele, and checking them with main branch.

     

    Intern, Istanbul Stock Exchange, Istanbul, Turkey, February 1999

    Attended classes of all divisions, and observed the stock market division.

Curriculum Vitae