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Mumcu, Ceyda
Assistant Professor
College of Business
Sport Management
Maxcy Hall
About Me

    My research on the relationship between attitudes and consumption intentions in spectator sport setting contribute to the knowledge in sport marketing field. Consumer behavior in sports, more specifically how fans and participants make consumption decisions is the starting block of marketing in sports. I use my knowledge and understanding of the topics in both undergraduate and graduate sport marketing classes. I also focus on understanding unique aspects of women’s sporting events, and influence of media and marketing on women’s sporting events. Women’s sports have had hard time surviving in the U.S. and I hope to provide insights to the industry with findings of my scholarly work. Lastly, my research on branding of Turkish soccer teams reveals differences in business approaches and culture between European and American sports. I utilize this information in International Sport Management class to present differences in sports around the world and help students gain international perspective. 




    PhD, University of New Mexico, 2013.
    Major: Sports Administration
    Supporting Areas of Emphasis: Educational Psychology with Quantitative Research Methods emphasis
    Dissertation Title: Evaluating Attitudes toward Women's Sports: A Scale Development and Validation Study

    MS, Middle East Technical University, 2008.
    Major: Sport Management
    Dissertation Title: Consumer-based Brand Associations of Turkish Soccer Teams

    MS, University  of New Haven, 2007.
    Major: Business of Sport Industries 

    BA, Ankara University, 1999.
    Major: Economics

    Published Intellectual Contributions

    Book Chapters  

    Lough, N., Mumcu, C. (2013). In David Levinson & Gertrud Pfister (Ed.), Commodification and Commercialization (3rd ed., pp. 297-300). Great Barrington, MA: Berkshire Encyclopedia of World Sport.

    Lough, N., Mumcu, C. (2013). In David Levinson & Gertrud Pfister (Ed.), Sponsorship (3rd ed., pp. 1185-1189). Great Barrington, MA: Berkshire Encyclopedia of World Sport.


    Refereed Journal Articles

    Mumcu, C., Kocak, S. (2012). Brand Associations of Turkish Soccer Teams. International Journal of Sport Management, 13(3), 324-338.

    Presentations Given

    Mumcu, C., Sport Marketing Association Conference, "Evaluation of attitudes towards women's collegiate basketball.," Sport Marketing Association, Philadelphia, PA. (October 2014).

    Mumcu, C. (Author & Presenter), Barnes, J. (Author), 11th Annual Sport Marketing Association Conference, "Evaluating Attitudes toward Women's Sports," Sport Marketing Association, Albuquerque, NM. (October 23, 2013).

    Mumcu, C. (Author & Presenter), 10th Annual Sport Marketing Association Conference, "Test Content of Attitudes toward Female Athletes Scale," Sport Marketing Association, Orlando, FL. (October 23, 2012).

    Mumcu, C. (Author), Alay, S. (Presenter), Kocak, S. (Chair), Korkusuz, F. (Co-Chair), 14th European College of Sport Sciences Conference, "Investigation of Consumer-Based Brand Associations of Turkish Soccer Teams," ECSS, Oslo, Norway. (2009).

    Mumcu, C. (Author & Presenter), Kocak, S. (Chair), ICHPER-SD World Conference, "Comparison of Social Anxiety and Assertiveness Levels of Selected University Students," ICHPER-SD, Istanbul, Turkey. (2005).

    Professional Positions


    Assistant Professor, University of New Haven. (August 15, 2013 - Present).
    Design, instruct, evaluate undergraduate and graduate level courses within the Sports Management program, advise students, and provide university service 

    Teaching Assistant, University of New Mexico. (August 1, 2009 - July 1, 2013).
    Design, instruct and evaluate courses within Physical Education Activity program and Physical Education Teacher Education program

    Adjunct Faculty, Eastern New Mexico University. (January 1, 2013 - May 10, 2013).
    Designing, instructing and evaluating online Sport Marketing course. Duties include creating Blackboard modules, discussion threads, preparing Powerpoint presentations, projects and rubrics, and assessing student learning.

    Volunteer Instructor, University of New Mexico. (January 20, 2009 - May 4, 2012).
    Co-taught master's level sports management courses with faculty members. Duties included preparing class presentations, organizing group discussions, and preparing assignments. 

    Graduate Assistant, University of New Mexico. (January 19, 2009 - May 8, 2009).
    Writing literature review on instructional coaching in elementary math education, searching databases and library for articles, conference papers and books, reviewing these resources and writing annotated bibliographies, transcribing interview data.

    Research Assistant, Middle East Technical University. (January 3, 2005 - December 9, 2005).
    Assisting Prof. Dr. Settar M. Koçak in sport management and marketing researches, helping to re-write strategic plan of Physical Education and Sports Department, assisting and monitoring exams at the department.



    Swimming Pool Supervisor, University of New Mexico Youth Sports Fitness Camp. (June 6, 2011 - July 15, 2011).
    Supervising age groups ranging from 6 to 14, providing swimming and safety instruction, organizing group counselors.

    Basketball Coach, Efes Pilsen Basketball Schools. (January 3, 2005 - September 30, 2005).
    Coached boys’ and girls’ youth basketball 

    Head Basketball Coach, METU Basketball Club. (January 5, 2004 - December 31, 2004).
    Coached youth and high school girls’ basketball teams. Primary responsibilities included on court coaching, scouting, recruiting, fund raising, organizing workshops in health issues, age appropriate progression in sport, team building exercises with athletes and parents. 

    Trader, Turkiye IS Bank. (January 6, 2003 - October 6, 2003).
    Importing consignment gold from JP Morgan Chase and Commerze Bank and selling gold in the national market, managing accounts, preparing paper-work and reports, selling bonds, debenture bonds, and repurchasing agreements.

    Professional Basketball Player, Turkish Women’s Professional Basketball League. (July 22, 1996 - December 28, 2002).
    Played basketball for several different professional basketball teams in Turkey; played against WNBA players and Women’s Basketball Hall of Fame inductees. 

    Professional Service

    Reviewer, Journal Article, Journal of Research in International Sports.

    Reviewer, Journal Article, Sage Publications. (December 2013 - Present). 

    Judge, Diversity in Sport and Physical  Activity Course. (March 2013).

    Guest Speaker, Cultural Differences at Diversity in Sport and Physical Activity Course. (February 2013).

    Lecturer, Sport Consumer Behavior Course. (February 2013).

    Guest Speaker, Office of International Programs and Studies. (October 2011). 

    Guest Speaker, Office of International Programs and Studies. (October 2011).

    Teaching Experience

    University of New Haven

    SMGT, International Sport Management, 3 courses.

    SMGT 2230, Mgmt of Sports Industries, 1 course.

    SMGT 4450, Special Topics, 2 courses.

    SMGT 4474, Marketing and Public Relations in Sports, 2 courses.

    SMGT 4599, Independent Study, 1 course.

    SMGT 6611, Sport Ind Mkt, Prom & Publ Rel, 1 course.

    SMGT 6695, Independent Study I, 1 course.

Industry Experience
Curriculum Vitae