M.S. in Sport Management

Students may choose between a general M.S. Sport Management degree and two concentrations:

• The M.S. Sport Management with a concentration in Business Analytics (36 credits and STEM designated) provides an in-depth framework for use of analytics and how data is driving critical decisions in the industry. The goal of this degree program is to enhance students’ quantitative and statistical skills (including predictive modeling and data management), build an understanding of the relationship between data and decisions, and develop the skills to communicate those relationships. .
• The M.S. Sport Management with a concentration in Collegiate Athletic Administration (30 credits) is a focused degree designed to provide an understanding of the management of college athletic departments/programs.
• The general M.S. Sport Management degree (30 credits) allows the student to build a set of Sport Management and general business electives around the Sport Management core that reflect their particular interests and professional objectives.

Selected Courses

• Strategic Sport Management
• Sport Marketing
• Sport Finance
• Event Management and Venue Management
• Sport Sponsorship Strategy and Sales
• Modern Media Business and Stakeholder Relations
• Athlete Branding
• Sport Business Analytics
• College Athletic Administration
• Front Office Operations

Gain experience during your studies

There are several graduate assistant positions through the University of New Haven Athletic Department and other opportunities through regional sport entities such as Yale University Athletic Department, Hartford Athletic (USL team), Pratt & Whitney Stadium and more. Our students are put in position for success through these opportunities while pursuing their education at the university.

University of New Haven Athletic Department offer graduate assistant positions in following areas*:

• Assistant coaches for all varsity teams
• Internal operations
• Sport Finance
• Business operations and external relations
• Compliance and student-athlete services
• Equipment manager
• Nutrition
• Sports information/communications
• Strength and conditioning
• Athletic training
*Availability of positions varies each academic year and assistantships are not guaranteed.

Our partners at Yale University Athletic Department, Hartford Athletic, Pratt & Whitney Stadium seek students to support game day operations, event and venue management, recreational sport programs, marketing, corporate partnerships, and more. Students who are admitted to the MS Sport Management program will receive information about the open positions and application processes. Positions are not guaranteed, and students will interview for the open positions.

Launch your career through National Championships

In addition to the work experience in the field, our students receive opportunities to participate in national competitions to showcase their skills and competencies to hiring managers. Every year, select students participate in National Collegiate Sport Sales Competition in ticket sales and partnership sales divisions and National Collegiate Sport Analytics Competition.

Learn more about our students' learning experiences by reading their stories:

Sport Management Students Rank Among Best in the Country in Sales Competition

Students Power their Passions at National Sports Analytics Competition

Seniors Gain Hands-On Experience Participating in Sports Sales Competition