September 19 & 20, 2017 Conferences
The Elephant in the Room is Laughing: A Facilitator Looks at Humor’s Impact on Organizational
& Group Process
An Interactive Session led by Izzy Gesell
Tuesday, Sept. 19 · 5:30 - 9:00 p.m. · Univ. of New Haven Orange Campus
Wednesday, Sept. 20 · 8:00 - 10:30 a.m. · Bigelow Tea, Fairfield, CT
Humor is a language that people use to join and identify a common universe. They consciously
and unconsciously make statements through humor about themselves, their relationships,
their groups, and their fears, which they find difficult to say otherwise.
Humor, or the lack thereof, functions like a thermostat, controlling the climate within
an environment. It is a key component of the atmosphere that surrounds all who interact
within any setting. In family business, humor is one way the dynamics of the group
are illuminated. Simply put, positive humor fosters a warm and inviting feeling. Negative,
divisive humor can make a place and its people seem cold, cruel or aloof. Absence
of humor altogether probably indicates a systemic blockage of communication.
This program aims to examine practical ways and means of understanding & using humor
personally and professionally, and channeling the energy of humor toward more productivity,
cohesion and creativity.
Participants will be able to:
1. Distinguish between the 4 functions of humor: shield, weapon, bridge, spotlight
2. Discuss the ways humor impacts mental, physical, emotional, spiritual perception
3. Apply one’s personal sense of humor to varied groups
4. Look at how humor functions in their own companies and families
Izzy Gessel, former stand-up comedian and school teacher who now does leadership training,
coaching and professional speaking, promises a fun
filled evening that will leave you with the tools to better deal with the daily challenges
faced in your family business.
October 17 & 18, 2017 Conferences
Your Company has a Great Idea… Now What?
Presented by Bryan W. Mattimore, President of The Growth Engine Co.
Tuesday, Oct. 17 · 5:30 - 9:00 p.m. · Univ. of New Haven Orange Campus
Wednesday, Oct. 18 · 8:00 - 10:30 a.m. · Bigelow Tea, Fairfield, CT
So you’ve got a great idea to help grow your organization, but if you’re like most
Fortune 500 companies – which traditionally experience new product failure rates of
80% to 90% -- you’re concerned that you’re not giving your new idea its best possible
chance to succeed in the marketplace. Not to worry!
Growth Engine cofounder and innovation guru Bryan Mattimore will share a variety of
empirically-validated market-research and innovation methodologies to help you and
your innovation team succeed! Incorporating lessons learned from over 200 successful
innovation consulting assignments – and how these learnings can be adapted and economically-applied
to smaller and medium-size companies – this “minds-on” workshop will show you how
- Identify the highest potential ideas coming out of a group ideation session using
the “Billboard” and “Opportunity Matrix” techniques
- Write an effective new product or service concept for qualitative testing
- Determine which of a half-dozen different testing methodologies to use to develop
a preliminary idea into an integrated concept
- Create low-cost or no-cost product prototypes
- Develop creative launch plans for a new product or service
Also included in the workshop will be innovation best practices to help smaller and
medium-size companies successfully organize for new product and service initiatives
including how to:
- Use innovation management software to assure a continuing stream of new products and
services for the company’s growth pipeline
- Shorten the product development cycles – while simultaneously achieving higher success
- Create cross-functional innovation teams
- Identify and surmount internal innovation roadblocks
- Include customers and suppliers in the innovation process to help solve new product
development and manufacturing challenges
When you leave this session, you will:
- Understand how to use state-of-the-art concept development and market-research innovation
- Have an empirically-based model for creating efficient and effective company-wide
November 28 & 29, 2017 Conferences
The Impact of Social Media on Business to Business Selling
Presented by John Dretler Managing Partner of JD Revenue Growth Consulting
Tuesday, Nov. 28 · 5:30 - 9:00 p.m. · Univ. of New Haven Orange Campus
Wednesday, Nov. 29 · 8:00 - 10:30 a.m. · Bigelow Tea, Fairfield, CT
We are all aware of the impact of Social Media on B2C (Business to Consumer) selling.
After all, 79% of all internet users are on Facebook. But how about B2B (Business
to Business) customers – has social media changed their buying process as well? The
answer is an emphatic YES!! And their new buying process has totally disrupted traditional
sales and marketing approaches.
During this meeting, we will examine the new B2B customer buying journey and how leading
companies are changing their go-to-market strategies in order to win more business.
You’ll be introduced to new approaches that will challenge your thinking on the interaction
between sales and marketing teams, the new role of the sales person, the impact on
sales and marketing budgets, and more.
John Dretler has spent over 25 years as a Business Executive helping B2B companies
achieve significant year-over-year revenue growth. This includes leading one company
from start-up to acquisition and helping another grow from $40M to $200M in 5 years,
including an IPO. John started his career at IBM and has an MBA from Boston College.John
resides in Westport, CT.
Your company is only as strong as your employees, please encourage them to join you
to hear this important presentation.