Marketing

Marketing - Undergraduate Courses

MK 413 International Marketing
Prerequisites: EC 133, MK 200. Applied marketing decision making in international firms. The development of marketing strategy and techniques in foreign markets. Study of key multinational marketing skills, especially research, product policy, pricing, promotion, and distribution. 3 credit hours.

MK 651 International Marketing
Prerequisites: IB 643, MK 609. The application of marketing principles and techniques in a global environment. A managerial approach to international marketing as it pertains to product policies, market channels, pricing, advertising in a foreign market. Emphasis on marketing in different cultural settings.