Marketing Expert Named Executive in Residence in Sport Management
July 28, 2017
Lisa Murray, the global chief marketing officer and executive vice president of Octagon, a worldwide leader in sports and entertainment marketing, will serve as an executive in residence in the University of New Haven's sport management program for the 2017-18 academic year.
Murray oversees all marketing and communications initiatives for the Octagon brand.
She partners with many of firm's longstanding corporate clients, including Allstate,
Cisco and Johnson & Johnson, leveraging her expertise across the largest global sports
events, including the Olympic Games and the FIFA World Cup.
Throughout her 28 years at Octagon, Murray has been recognized for her impact on the
industry. This year, she was named one of Adweek's "Most Powerful Women in Sports."
"Landing an A-list client like Mastercard is a feat in itself, but keeping the financial
services company in the fold for more than two decades, building its sponsorships
and experiential marketing programs around the world, is next-level customer care
– exactly the type that Murray specializes in at Octagon," wrote Adweek.