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Business Center Discusses Customer Relations, Managing Employees, Brand

Release Date:
9/4/2013 12:00 AM

September 4, 2013

Center for Family business, features

WEST HAVEN, CONN. -- The University of New Haven’s Center for Family Business will sponsor three programs this fall aimed at helping members improve employee relations and communication skills and focus on branding their businesses. 

The sessions are open to members of the center, which begins its 20th year this fall, but prospective members are permitted to attend if they contact Paul Sessions, director, at 203-932-7421.               

The sessions include: 

  • Tuesday, Sept. 24, at 5:30 p.m. at the Grassy Hill Country Club, 441 Clark Lane, Orange.  Jack Mitchell will present his latest seminar: “Hug Your People: The Proven Way to Hire, Inspire and Recognize Your Employees to Achieve Remarkable Results.”  Mitchell, known for his book, “Hug Your Customer,” a Wall Street Journal bestseller, is chairman of Mitchells/Richards/Marsh and Wilkes Bashford, a three-generation family business that operates Connecticut, New York and California men’s and women’s specialty stores known for their personal service and strong customer relationships. Mitchell’s seminar reveals his formula for hiring, motivating and keeping his biggest asset – employees. He will explain his method of personalizing relationships, encouraging employee success, and creating greater satisfaction at work. Warren Buffett said of Mitchell’s “Hug Your Customer,” “It’s a gem. I wish everyone at Berkshire would follow his advice –we would own the world.”
  • Tuesday, Oct. 29, at 5:30 p.m. at the Grassy Hill Country Club, and on Wednesday, Oct. 30, at 8 a.m. at Bigelow Tea, 201 Black Rock Tpke., Fairfield, Conn. Adam Vane, who has trained leaders in the United Nations to negotiate with rebel factions and has worked to mediate disputes between gang members and community leaders in the Bronx, will present “Heroic Conversations: Improving Communication in Your Organization.”  Vane’s company, Paragon Global Consulting, helps leaders and teams address team effectiveness, strategic planning, conflict management and leadership capacity. His methods will help business owners reduce friction and increase productivity and communicate more effectively with family members, employees, colleagues, clients and stakeholders.
  • Tuesday, Dec. 3, 5:30 p.m. at the Grassy Hill Country Club, and Wednesday, Dec. 4, at 8 a.m., Bigelow Tea. “Is Your Brand in Adolescence?” will be presented by Evelyn Starr.  Starr will show you how a brand evolves -- even when the company does nothing. How a target audience perceives the brand may not be what the managers think it will be.  This seminar will focus on teaching business owners to define their brand to find new business opportunities, learn how brands evolve and understand what it means when a  business is in the “brand adolescence” stage and how to evolve and grow your brand. A marketing consultant with more than 20 years of experience working with Dunkin’ Donuts, Veryfine Products and The First Years, Starr will illustrate her talk with stories from these companies and others.

Registration for the programs can be made by contacting Paul Sessions at 203-932-7421

The University of New Haven is a private, top-tier comprehensive institution recognized as a national leader in experiential education. Founded in 1920 on the campus of Yale University in cooperation with Northeastern University, UNH moved to its current West Haven campus in 1960. The University operates a satellite campus in Tuscany, Italy, and offers programs at several locations throughout Connecticut and in New Mexico and California. UNH provides its students with a unique combination of a solid liberal arts education and real-world, hands-on career and research opportunities. The University enrolls approximately 6,400 students, including nearly 1,800 graduate students and more than 4,600 undergraduates – the majority of whom reside in University housing. Through its College of Arts and Sciences, College of Business, Henry C. Lee College of Criminal Justice and Forensic Sciences, Tagliatela College of Engineering, and College of Lifelong & eLearning, UNH offers 75 undergraduate and graduate degree programs. UNH students have access to more than 50 study abroad programs worldwide and its student-athletes compete in 16 varsity sports in the NCAA Division II’s highly competitive Northeast-10 Conference.