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Sports Events Boost Nations: Opposing View

Release Date:
6/11/2014 9:00 AM
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­­USA Today (June 11): “Sports Events Boost Nations: Opposing View"

George Haley, UNH professor of marketing writes in an op-ed that while mega-events such as the World Cup can involve colossal facilities of little use post-event, they can also provide reputational benefits and be seen as an investment in a nation's brand.

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