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New Oriental Education Wins by Staying on Message

Release Date:
1/10/2014 9:00 PM
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Investor's Business Daily (Jan. 10): “New Oriental Education Wins by Staying on Message"

New Oriental Education & Technology offers millions of Chinese students English language training and test prep courses — all framed as a way to make dreams come true. Success through education is New Oriental's consistent marketing theme, says George Haley, member of UNH's business faculty.

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