Release Date:
4/25/2012 9:00 PM
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The Globe and Mail, April 25, 2012
The Globe and Mail, April 25, 2012: Enterprising businesses are looking toward nostalgia-fueled buying practices in their new ventures, according to the Wall Street Journal. According to professor George Haley, the advantage of reviving an old brand is that entrepreneurs don't have to invest as much in initial marketing due to brand recognition dating back to the original property.
