What:
The University of New Haven (UNH) College of Business will host a lecture by UNH Marketing Professor George Haley regarding his book "New Asian Emperors: The Business Strategies of the Overseas Chinese." The lecture is part of the College of Business Research Forum series. The founding director of the Center for International Industry Competitiveness at UNH, Haley will discuss how and why overseas Chinese companies continue to dominate the region and have extended their reach in East Asia, despite the Asian financial and SARS crises of the past decade. In the midst of today's global economic crisis, Haley will also take a fresh look at the role and management practices of the Chinese as they continue to create some of Asia's wealthiest and most successful companies. This event is free and open to the public.
When:
Wednesday, April 8, 2009, 12:30 p.m.
Where:
Maxcy Hall, Room 124, UNH Campus
Details:
Haley is an expert on industrial and emerging markets, including the historical, cultural and legal environments in which marketing strategies are formulated. He focuses on business-to-business marketing, supply-chain management, channels of distribution, product and technology management, strategic marketing, Chinese, Latin American and Asian business, and managing intellectual property in emerging markets. Haley received his B.A., B.B.A, M.B.A., and Ph.D. from the University of Texas at Austin.
Before joining UNH, Haley served as a full-time faculty member at other major universities, including the Instituto Tecnologico y de Estudios Superiores de Monterrey (Mexico), National University of Singapore, Queensland University of Technology (Brisbane, Australia), DePaul University, Fordham University, and Baruch College. In addition, he has taught classes at Harvard University, Purdue University (Executive MBA) and Thammasat University (Bangkok, Thailand). He has also presented seminars to academics, managers and government policy makers in the USA, Vietnam, Finland, Thailand, India, Singapore, Mexico, Australia and New Zealand.
An award-winning author, Haley has over 100 articles, books, book chapters, research reports and presentations. His research articles have been published in journals such as "Harvard Business Review" and "Industrial Marketing Management." His book, "The Chinese Tao of Business: The Logic of Successful Business Strategy," was recommended by the "Wall Street Journal" as the only book on Asian business to buy in 2004. Haley also wrote "New Asian Emperors: The Overseas Chinese, their Strategies and Competitive Advantages," a top-selling book on Asian business strategy worldwide in 1999, and named "an important study" by the "Economist." He has two books forthcoming in March 2009, "New Asian Emperors: The Business Strategies of the Overseas Chinese" and "Marketing: Planning & Strategy," 8th ed.
For more information, contact Research Forums Director Nadia Doytch at 203-932-7423 or ndoytch@newhaven.edu.