University of New Haven
300 Boston Post Road
West Haven
CT
06516
1-800 DIAL-UNH or 1-800-342-5864
The Peterson Library has a wide array of resources for all areas of marketing, including demographics and marketing research, advertising, consumer psychology, retailing, sales, telemarketing, and business-to-business marketing. These resources include print materials as well as electronic periodicals, periodical indexes, and research databases.
This guide presents a selection of resources, both ours and the Internet sources we list. Use our catalog to find more resources here and search the Internet, carefully and critically, for additional websites. Feel free to consult the rest of our subject, research, and style guides, which are found online at the library's home page. The Management Resources guide focuses on industry analysis, production management, human resources and small business. For further assistance visit us at the Information Desk, call us at 203-932-7189, or e-mail us.
[Note: This online guide contains direct links to databases and websites. To locate any of the sites listed if you have printed out this guide, simply type the name of the organization in Google or another search engine to find a link to the site.]
Take a few minutes to familiarize yourself with the library home page. If you start at the UNH website, click on "Library" down on the left side of the home page, where you will find several important links, including the following:
Use the library catalog find circulating and reference materials, including books, audio-visual holdings, government documents, and periodical titles (for periodical articles, see the Journal Articles section). Our catalog uses the Library of Congress (LC) classification system and subject headings. LC assigns call numbers (letters and numerals) according to the book's primary subject. That primary call number area for marketing is HF5410-HF5481. Additional useful material will be found in other call number areas in the library with differing primary subjects.
Quick search tips:
- Truncate with ‘?': market? will get market, marketer, marketing, etc.
- Put phrases in " ": "marketing management" or "international marketing"
- Sort results by "Publish date descending" to get newest items at the top of the
results list.
- Click on the "Bibliographic" tab to determine the LC subject headings for an item
and then click on those headings as links to additional material with the same
subject.
- Always click on the "Linked Resources" tab to check for electronic access for single
items. In multiple-result searches, the URL box at the right of the screen is a reminder
to look for a web link on the next page or click on "Linked Resources."
Suggested subject headings for library catalog searches: advertising; consumer behavior; consumers; demography; focused group interviewing; market segmentation; market surveys; marketing; marketing decision making; marketing management; marketing mathematical models; marketing research; merchandising; new products; packaging; pricing; product management; public relations; publicity; retail trade; sales management; sales promotion; selling.
For additional search tips, consult the library guide on Using the UNH Library Catalog (OPAC).
UNH students, faculty and staff can use our Interlibrary Loan (ILL) service for materials we do not own. ILL request forms for books and articles are available at the library Information Desk, and online from the library's website. You should complete a separate ILL request form for each item requested. Bibliographic citations should be as accurate and complete as possible. Incorrect or incomplete information, such as abbreviations or lack of a publication date, will slow down receipt of material. For more information on Interlibrary Loan, click here.
Government Publications and Resources
As a U.S. documents depository, we currently receive about a third of Government Printing Office (GPO) publications. Those dealing with business include periodicals, federal agency reports, Congressional hearings, and, of course, the federal censuses and intervening updates on population, housing, and economic activity.
Most documents are in physical formats (paper, microfiche, CD-ROM) and will be found in catalog searches. Many are also available online. In the library catalog, be sure to click on "Linked Resources" to check for online availability. Access the issuing agencies through the portals listed below or go directly to their websites. For more information, consult the Government Documents library guide. For assistance with [GovDocs] items in this guide, which are not online, come to the Information Desk.
Below is a list of major government websites. For Internet resources on more specific topics from both governmental and non-governmental institutions, see the Selected Internet Resources section.
♦Major Federal Portals:
GPO Access. This is the easiest access point for much of what the GPO publishes for all three branches of the federal government. Find links for major publications like the U.S.Code, the Code of Federal Regulations, the Federal Register, the Congressional Record and others on the front page. Use the A-Z Resource List to identify and access all online publications.
FedStats. "The gateway to statistics from over 100 Federal agencies." Use Topic Links A to Z for easiest access. You can also get statistical profiles for geographic entities, search agencies by subject groupings, or search across all agencies.
FirstGov. "The U.S. Government's Official Web Portal." The A-Z Agency Index is the most complete list of federal agencies available. Among the most important for business are: Bureau of Economic Analysis; Bureau of Labor Statistics; Census Bureau; Department of Agriculture; Department of Commerce; Department of Labor; Federal Reserve Board; and Internal Revenue Service.
Business.gov. "The Official Business Link to the U.S. Government." A smartly arranged blueprint for "Launching," "Managing," "Growing" and "Getting out" of a business with appropriate resources linked to each of those tabs.
Selected Reference and Circulating Materials
♦Reference Materials:
The Advertising Age Encyclopedia of Advertising. Ref. HF5803 .A38 2003
Business Rankings Annual. Ref. HG4050 .B88. [Info Desk]
Business Statistics of the United States. Ref. HC101 .A131222. 11th ed. 2004. [Info Desk]
Dictionary of Marketing Terms. Ref. HF5415 .D4874 1995
Encyclopedia of Business Information Sources. Ref. HF5354 .E9 2001. [Info Desk]
Rand McNally Commercial Atlas and Marketing Guide. Ref. G1200 .R35
Industry Norms and Key Business Ratios. Annual Dun & Bradstreet (D&B) publication with benchmark performance figures and industry business ratios arranged by SIC code. Ref. HF5681 .R25 I53. [Info Desk]
Mergent Industry Reviews. Ranks companies by revenue, income, profit margin, various
standard business ratios, and projected growth rate. Ref. HG4961 .M68
North American Industry Classification System. The six-digit coding system used by the
government since 1997. Conversion tables from NAICS to the older SIC codes are included. Ref. HF1042 .N6 2002 [Info Desk] and online at www.census.gov/epcd/www/naics.html.
Standard Industrial Classification Manual. The four-digit SIC codes still used in many
publications for categorizing and analyzing industries. Ref. HF1042 .S73 [Info Desk] and online at www.osha.gov/oshstats/sicser.html.
Statistical Abstract of the United States. Data tables from a host of government publications.Ref. HA202. [Info Desk]
Survey of Buying Power. Annual special issue of periodical Sales & Marketing Management that gives demographics, market rankings, retail sales, income and "Buying Power Index" figures for U.S. counties, urban areas, and core business statistical areas. Ref. HC110 .C6 S85
♦Circulating Materials:
♦♦Marketing Management:
Creating Customer Value through Strategic Marketing Planning. HF5415.135.N55 2001
Differentiate or Die: Survival in Our Era of Killer Competition. HF5415 .T727 2000
The End of Marketing As We Know It. HF5415 .Z96 1999
Handbook of Marketing. HF5415 .H18665 2002
Managing Customer Data for Strategic Advantage. HF5415.125.S34 2003
Marketing Moves: A New Approach to Profits, Growth, and Renewal. HF5415 .K6313 2002
The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any
Market. HF5415 .Z24 2004
The New Marketing Conversation: Creating and Strengthening Relationships between
Buyers and Sellers. HF5415.5.S736 2005
♦♦Targeting and Strategy:
Emotion Marketing: The Hallmark Way of Winning Customers for Life. HF5415 .R5553 2001
Karaoke Capitalism: Daring to Be Different in a Copycat World. HD58.9 .R525 2005
Lateral Marketing: New Techniques for Finding Breakthrough Ideas... HF5415.13.K639 2003
Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's
Largest Market Segment. HC79.C6 B337 2003
Marketing Strategy: A Storytelling Approach. HF5415 .M675 2003
Purple Cow: Transform Your Business By Being Remarkable. HF5415 .G578 2003
Shopping for Identity: The Marketing of Ethnicity. E184.A1 H214 2000
♦♦Product Development:
Affiliation, Integration, and Information: Ownership Incentives and Industry Structure. HB1.A2 N3 no.8300
Brand Failures...The 100 Biggest Branding Mistakes of All Time. HD69.B7 H345 2003
Product Choice And Product Switching. HB1.A2 N3 no.9789
Product Quality and Market Size. HB1.A2 N3 no.9675
Product Variety and Demand Uncertainty. HB1.A2 N3 no.10594
♦♦Consumer Behavior:
Consumer Behavior. HF5415.32.S35 2004
Customer Anger at Price Increases, Time Variation in the Frequency of Price Changes and
Monetary Policy. HB1.A2 N3 no.9320
Mass Affluence: Seven New Rules of Marketing to Today's Consumer. HF5415.1.N86 2004
Measuring the Implications of Sales and Consumer Inventory Behavior. HB1.A2 N3 no.11307
The Median Voter and the Median Consumer: Local Private Goods and Residential Sorting.
HB1.A2 N3 no.11972
Paycheck Receipt and the Timing of Consumption. HB1.A2 N3 no.9356
State Lotteries and Consumer Behavior HB1.A2 N3 no.9330
Why People Buy Things They Don't Need. HC110.C6 D36 2002
♦♦Advertising and Sales:
Advertising and Marketing on the Internet Rules of the Road. FT 1.2:2000025130 [GovDocs]
Advertising, Promotion, and New Media. HF6146.I58 A39 2005
B2B: An Emerging E-Frontier for Small Business. Y 4.SM 1/2:S.HRG.106-707. [GovDocs]
Beyond the Hype: E-nabling the Sales and Marketing Force. HF5548.32.B644 2002
Breaking into the Trade Game: A Small Business Guide to Exporting.
SBA 1.19: T 67/2005. [GovDocs]
Complying with the Telemarketing Sales Rule. FT 1.2:T 23/5 [GovDocs]
The Dialamerica Teleservices Handbook: A Guide to Successful Inbound and Outbound
Telemarketing. HF5415.1265.D67 2001
Empire of Freedom: The Amway Story and What It Means to You. HF5439.H82 R63 1996
Forging an Effective Sales Organization. HF5438.4.K855 1999
Periodical articles from magazines, newspapers, and scholarly journals are a valuable source of information in all research fields. Journals at the MKP Library on our home page is a listing of most of the periodical titles, current and historical, to which you have access through the library, including print and microform materials in the library, as well as periodicals available electronically. Enter your 16-digit UNH ID number when requested. Use Journals at the MKP Library to find:
- Single journals or articles by citation: If you have the citation to an article, type the title of the journal into the top search box. Results will show which databases contain the journal electronically and give you a list of available issues to search through. Available "UNH Library Holdings" are also given to enable you to find and/or copy the article in the library. Periodicals are on the lower level. Current newspapers are at the Circulation Desk on the entry level.
- Lists of journals by keyword or subject: Use the top search option, with the drop-down box set to "Title contains all words" and search with title keywords, e.g. business, industr*, manag*, logistic*, etc. ["*"= truncation here]. You can also use the lower drop-down search box and select subjects like "Business and Economics" and the listed subcategories. These methods allow you to identify periodicals in a field and browse current issues of these periodicals, either online or in the library.
If you need a list of articles on a subject, use the periodical indexes found in this guide in the Databases section.
For more on searching for periodical articles, consult our library guide on Finding Articles.
♦Selected Journals:
Following is a list of publications useful to marketing professionals. The federal publications are available in the library in print by location noted, or electronically from the government websites given. Use Journals at the MKP Library to access all the others.
♦♦Business Conditions--General:
Barron's; Business 2.0; Business Week; CFO; Chief Executive; Economist; Entrepreneur; Federal Business Opportunities; Forbes; Fortune; Inc.; Industry Week; Institutional Investor; Internet Week; Money; Newsweek; The New York Times; The Wall Street Journal; Time; U.S. News & World Report; Wired
♦♦Business Conditions--Monthly Federal Periodicals:
CPI [Consumer Price Index] Detailed Report. Ref. HB235.U6 U54c. Data at www.bls.gov/cpi
Economic Indicators. Ref. HC101 .A186
Employment and Earnings. Ref. HD5723 .A4532. Data at www.bls.gov/ces/cesee.htm
Federal Reserve Bulletin. Periodical collection. Lower level.
Monthly Labor Review. Periodical collection. Lower level.
PPI [Producer Price Index] Detailed Report. Ref. HB235.U6 A472. Data at http://stats.bls.gov/ppi
Survey of Current Business. Ref. HC101 .A13
♦♦Business Conditions--State and Regional:
Advocate (Stamford); Adweek (New England ed.); Boston Globe; Business New Haven; Connecticut Economic Digest; Connecticut Post (Bridgeport); ConnStruction; Day (New London); Fairfield County Business Journal; Hartford Courant; New England Construction; New England Economic Indicators; New Haven Register; Waterbury Republican-American
♦♦Annual Special Issues:
Many periodicals publish annual industry reviews, "books of lists" for cities and counties, and lists of top companies. Fortune publishes its "500" list in the mid-April issue each year. The lists are often best viewed by going directly to the print issue, but may also be found at the periodicals' websites and online through database searches using keywords like "top companies," "annual review," "industry review," etc. Searching the phrase business rankings at http://www.lii.org/ [Librarians' Internet Index] will link you to a number of these lists. Some of the Fortune lists are available at http://money.cnn.com/magazines/fortune/.
♦♦Marketing and Consumer Behavior:
Brandweek; Journal of Consumer Marketing; Journal of Consumer Research; Journal of Marketing; Journal of Marketing Education; Journal of Marketing Management; Journal of the Academy of Marketing Science; Marketing Event; Marketing Magazine; Marketing Management; Marketing News; Marketing Science; Psychology & Marketing; Qualitative Market Research; Quantitative Marketing And Economics
♦♦Advertising and Sales:
Advertising Age; Adweek; American Salesman; Direct Marketing; In-Store Marketing; Journal of Advertising; Journal of Advertising Research; Journal of Interactive Marketing; Journal of Retailing; Mediaweek; New Media Markets; Precision Marketing; Retail Merchandiser; Sales & Marketing Management; Web Marketing Today
♦♦Specialized Marketing Journals:
ABA Bank Marketing; Agri Marketing; American Metal Market; Automotive Marketing; Chemical Market Reporter; Electrical Marketing; Financial Services Marketing; Industrial Marketing Management; Journal of Fashion Marketing and Management; Journal of Vacation Marketing; Marketing Health Services; Marketing to Women; MarketWatch; Medical Marketing & Media; Photo Marketing; Security Distributing & Marketing; Sports marketing journals***; Target Marketing; Telecom Markets; Wine & Spirit Industry Marketing
***See our library guide on Management of Sports Industries.
Whether your subject is a person, company, product, brand, or an industry, the most efficient way to find articles by subject is to use an index that searches the contents of many journals at one time. Increasingly, electronic indexes offer the full text of the article as well as the citation and abstract. In addition, our Serials Solutions journal-linking software program will frequently offer you "Find full text" links to other databases or tell you the availability of periodicals in the library. Our periodical indexes are listed below.
Access to most of our databases is available when you are outside the library. Enter your 16-digit UNH ID number (often on the back of the card) when requested. Select databases by title or provider, or use the Subject List. Use the Annotated List of Databases on the library home page for search tips, publications included, user's guides, tutorials, and links for each database. On library computer desktops there are icons to take you directly to [EBSCO], [iCONN], or [ProQuest], or you can use [Databases - Subject List].
♦Electronic Journal Indexes--Finding Articles:
ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. These three databases cover periodicals back to the 1970s in all areas of business, industry, and economics and in all regions and locales. [ProQuest] or [iCONN]
Business and Company Resource Center. Search for periodical articles on all business topics (e.g., "marketing management," "consumer behavior," branding, retailing, etc.). Search also by NAICS code, SIC code, or keywords for industries, or by company names for information that includes news articles, corporate histories, financials, rankings, analysts' reports from major investment houses, company brand names, industry analysis, suits and claims against the company, and relevant business associations. [iCONN]
Emerald Fulltext Journals Online. Over 100 journals published by Emerald Insight Publishers, with many articles on all aspects of marketing and related areas.
HighWire Press. Over a million free articles from nearly 1,000 journals. Use the "Browse articles by topic" link and then choose "Management" from under "Social Sciences" to get to "Business Administration," and then "Marketing and Advertising" to see list of relevant journals.
InfoTrac OneFile. A mega-database, good for all topics, including business. [iCONN]
LexisNexis Academic. Get news articles via "Business," then select "Industry and Market." Use "Legal Research" to find cases relating to management, labor, consumer rights, product liability, and other business topics. Covers federal and state case law, statutes, and administrative regulations, as well as law reviews and legal treatises. "Shepardize" case citations to determine validity of legal precedent. LexisNexis Statistical searches American Statistical Index (ASI), Statistical Reference Index (SRI), and International Statistics Index (ISI), for tabular data from federal, state, and international government publications. [iCONN]
ProQuest Newspapers and Historical Newspapers. Indexing and full-text content of The New York Times, The Wall Street Journal and other major U.S. newspapers. Images are available in the historical newspapers. [ProQuest] or [iCONN]
PsycINFO, PsycARTICLES, and Psychology & Behavioral Sciences Collection. Coverage of topics such as marketing, consumer attitudes, brand preferences, advertising, retailing, choice behavior, consumer satisfaction, and more, with full-text articles interlinked between these three databases. [EBSCO]
♦Other Research Databases:
Conference Board Online. The online version of print reports, current business analysis, and economic indicators for the U.S. and other major countries, produced by the prestigious Conference Board. Also contains archived topical reports and articles from monthly online periodical Straight Talk. Use the catalog to find print reports in the library's collection.
Directory of Corporate Affiliations. Provides basic directory information for public and private companies as well as detailing the corporate structure and relationships between parent, divisional, and subsidiary entities.
Hoover's Online. Our enhanced subscription to this D&B database gives world-wide company financial information, rankings, news, and market share data. Gives industry information and "Competitive Landscape" for companies, comparing them to their top three competitors, their entire industry, and the market as a whole.
Mergent Online. U.S. and world public company, annual report, and industry information. Searchable by country and by major world indices and stock exchanges. Search by company or by MIC, NAICS, or SIC codes and rank companies or analyze industries by financial and statistical data. Enables complex searches with multiple textual and financial criteria, downloadable in spreadsheet formats.
NBER Working Papers. Proxy takes you to National Bureau of Economic Research database. Use library catalog for NBER publications in the library; electronic links are given if available.
Reference USA. Covers 13 million U.S. businesses, including multiple retailer locations. Gives names of executives, sales volume, and company credit rating. Search by business name, Yellow Page heading, industry, SIC and NAICS codes, geographic area, employee size, or sales volume.
TIA: The Travel Industry Association of America. Major association publications online. Database available in library only. Use library catalog to find publications in the library.
Value Line Investment Survey. Arranges companies by industry, with a brief economic analysis of each industry. Gives historical stock prices and statistics for companies, as well as investment outlook with Value Line's Timeliness and Safety rankings. Database available in library only; ask at the Information Desk. Also available as loose-leaf service.
Ref. HG4501.V26 S4. [Permanent Reserve; held at Circ. Desk]
♦Federal Resources (see also the Government Documents section):
American Factfinder. From the U.S. Census Bureau, this service offers online access to data from the latest population and housing (1990, 2000) and economic (1997, 2002) censuses and from more frequent reports like the Annual Survey of Manufactures, County Business Patterns, Current Industrial Reports, Monthly Retail Sales and Inventories, and many others.
Bureau of Labor Statistics. The home page of this Department of Labor agency offers a wealth of economic statistical information. Of particular interest to marketing professionals is the annual Consumer Expenditure Survey along with its quarterly updates.
Census Bureau. A sub-agency of the Department of Commerce, the Bureau compiles statistics and makes periodic projections on population and housing, as well as economic activity on all levels and for all geographic areas. Search this site with keywords for links to many data tables and reports.
Copyright Office. Under the aegis of the Library of Congress, this agency protects the rights of authors regarding their artistic creations in literature, sound recordings, games, visual arts, software, and other intellectual areas. Informational circulars and fact sheets, application forms, instructions on how to register a work, and how to search the law, copyright registrations, and documents.
SCORE. The Service Corps of Retired Executives provides business counseling and workshops at chapter offices across the country. The website has a free financing guide, templates, and more.
Small Business Administration. The primary federal agency for assisting small business. Links for starting, financing, and managing a business through programs, counseling partners, certified and preferred lenders, and SBA offices in each state.
U.S. Patent and Trademark Office (USPTO) Under the Department of Commerce, this agency protects the property rights of inventors and holders of trademarks and service marks. Links for basic information, how to get a patent, types of patents, agents and attorneys registered to practice before the USPTO, online forms, and information on how to do patent searches.
Most associations provide services and information to members only, but many allow access to some information with free online registration. Most have career resources and job centers which are freely available to all.
American Association of Advertising Agencies
American Marketing Association
Association for Consumer Research
Business Marketing Association
Direct Marketing Association
Marketing Research Association
National Association of Sales Professionals
National Retail Federation
Promotion Marketing Association of America
♦Marketing Directories:
These sites allow searching for directory-type information about agencies that provide marketing services. Information usually includes the locations and offices of the agency, principals, types of services provided, major clients, etc. Disclaimers and free registration are required in most cases to guard against infringement of proprietary material at the websites.
Agency ComPile
American Association of Advertising Agencies (AAAA)
Blue Book Research Services Directory - Marketing Research Association
Green Book: Worldwide Directory of Marketing Research Companies and Services
♦Marketing Media Research Firms:
Arbitron. Well-known research firm serving a variety of media in the United States, Mexico and Europe. Use links at left to access information about media like radio and cable. Links on the right take you to ratings charts and many free consumer and marketing reports.
A.C.Nielsen. Domestic and international marketing intelligence. Use drop-down boxes for countries of the world and look for free info and pamphlets throughout the site.
♦Other Marketing Resources:
Advertising Age. Fact Packs, key advertising and marketing information, and special reports. Annual lists of top advertisers, agencies, brands, media rankings, and more.
Advertising World. Hosted by the Advertising Dept. at the University of Texas at Austin, this may well be "The Ultimate Marketing Communications Directory" with its hundreds of links.
Bplans.com. Sample plans, articles, tools, software, advice, and resources.
CIOExecutive Council. Professional organization for chief information officers, offering assistance with leadership, security, data storage, knowledge management, staffing and outsourcing. Under the "Enterprise" tag, find customer relationship management, e-business, enterprise risk management, and supply chain management.
Entrepreneur.com. Click on "Marketing" for guides to marketing basics, market research, branding, marketing ideas, public relations, and online marketing. Under "Franchise" find lists of "Top Homebased," "Top New," "Fastest Growing," as well as the "Franchise 500."
Free Management Library. A mix of Web links and essays by a management consultant firm. The "Marketing" link leads to topics like inbound and outbound marketing, telemarketing, etc.
Institute for Supply Management. This well-known organization publishes freely available monthly indices on new orders, production, employment, supplier deliveries, manufacturing and customer inventories, prices, order backlogs, imports and exports. Their PMI index is a closely followed, broad gauge of economic and manufacturing activity.
Marketing Virtual Library. A section of the WWW Virtual Library, this site contains over 140 categories under topics like global marketing, Internet marketing, market research, etc.
♦Connecticut Resources:
Connecticut Center for Economic Analysis. CCEA is an umbrella organization of several academic and economic research groups which jointly publish The Connecticut Economy, a quarterly University of Connecticut review with economic indicators and its own analysis of the state economy. The "CCEA Studies" link leads to many original research reports. "CT Data Sources" is also useful.
Connecticut State Data Center. The SDC is part of a cooperative program with the U.S. Census Bureau which shares demographic, economic, and social statistics with the state, which in turn analyzes and updates them for use by state, regional, local, and tribal governments, and other data users.
Department of Economic and Community Development. The state's lead agency for economic development. Click on the "Publications" tab for links to many useful research reports and publications. Under "Research related publications" near the bottom, find the monthly Connecticut Economic Digest, with economic indicators, business and labor statistics, housing starts, state revenue updates, and more.
Department of Labor. Lots of good information for the employer and the employment-seeker. The Labor Market Information link accesses over a dozen labor-related publications with occupational statistics, wage information, unemployment statistics, industry analysis, and more for towns, regional labor market areas, and the state.
Economic Report of the Governor. Annual publication of the governor in support of, and as a supplement to, the governor's budget. Gives profile of state economy, projected revenues, economic assumptions, and an economic analysis of proposed programs.
State of Connecticut. Official state Web state and access point for state governmental branches (Executive and state agencies, Judicial, Legislative), and municipal governments. Click on "Doing Business" on the state home page for links to doing business with the state, licensing, business regulation, taxation, and business resources.
Writing Your Paper and Citing Your Research
The library has created Style Guides to citing your sources according to several styles. Search our catalog for handbooks and manuals on the research and writing process using "writing" and "handbooks" as keywords. In addition, the Center for Learning Resources in Maxcy Hall, Room 108, assists students writing papers.
In addition to the sites listed below, you should also consult the professional association web sites listed above, as these often include job search resources, such as job listings and hints.
America's Job Bank. Search for jobs throughout America, post a résumé, create a cover letter, and manage a free account. Includes links to the job bank for each state. Also try the CT Job Bank.
The Career Development Office in Maxcy 205 offers assistance with the job search process and résumés.
JobHuntersBible.com. This encyclopedic website is the creation of Richard Nelson Bolles, author of What Color Is Your Parachute?
Monster.com. Search jobs, get career advice, and create a profile to search jobs and have job listings sent to your email address.
Another good place to look for online job postings is the website of a large public library. Most provide a job search center, and their job search web pages provide links to local job listings, résumé assistance and more. The New Haven Free Public Library's set of job-related links also includes links to the New York Public Library's job page.
The Occupational Outlook Handbook (from the U.S. Dept. of Labor. Bureau of Labor Statistics) has information about jobs for Advertising, Marketing, Promotions, Public Relations, and Sales Managers as well as Market and Survey Researchers and related professionals.
The Riley Guide: Where to Search (Job Listings) has an A-Z listing of job and career links, including those for Marketing: General Jobs and Marketing: Industry-Specific Jobs.
USA Jobs is the official U.S. Federal Government's site for those seeking employment with the Federal Government. Besides posting Federal Government positions, the site includes information on student jobs, scholarships, skills testing, and help with résumés and applications.
***
This guide is available in the display racks near the Information Desk and online at our web page at the Library Guides link.
Any questions? Ask at the Information Desk, call us at (203) 932-7189, or e-mail us.
rjb 12/06