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College of Business Research Forums

All forums take place in Maxcy Hall, room 124 
Light lunch will be provided 

 

September 20, 2017
1:45 p.m.-3:00 p.m. 
“Institutional Quality and Post-Recession Jobs Recovery: A State-Level Spatial Analysis” 
Dr. Armando Rodriguez 

There is evidence supporting the notion that states’ higher institutional quality is associated with higher incomes, higher entrepreneurial performance and other economic performance variables. In principle, this suggests that quality of government institutions explain some of the observed variation in post-Great Recession employment performance. This is found to be correct. However, I extend the inquiry into explaining the variation in employment performance to encompass quality of life institutions. Features of a state’s quality of life have been known to influence employment decision-making and thus a full assessment of employment performance cannot exclude non-government institutions. Results support the conjecture. Specifically, increased levels of employment in 2014 relative to employment levels prior to the great recession (2008) are associated increases in the quality of state government and quality of life variables. Institutions encompass the agglomeration and dispersion forces responsible for influencing economic efficiency and activity and size of regional employment successes. Understanding their relative influence is central to a range of economic and policy questions. 

October 18, 2017
12:30 p.m.-2:00 p.m. 
“It It Safe or Risky to Have Cash-Rich Suppliers?” 
Dr. Frank Chen 

A supplier’s high cash holdings increase its customers demand for cash reserves in anticipation of a supply disruption risk (a risk spillover effect). However, a cash-rich supplier is also more likely to provide a generous trade credit to reduce its customers’ short-term liquidity needs (a trade credit risk effect). We find evidence that a risk spillover effect dominates a trade credit effect. Thus, suppliers’ cash holdings positively affect their customers’ cash holdings. This positive impact is strengthened under the condition of stronger risk spillover effect or weaker trade credit effect, and is also amplified during the financial crisis featured with intense systemic risk and liquidity drain. 

November 15, 2017
12:30 p.m.-2:00 p.m.
“Can professional sport leagues successfully market to LGBT fans?” 
Dr. Ceyda Mumcu 

In May 2014, the Women’s National Basketball Association (WNBA) launched its Pride campaign and became the first professional sport league in the US to explicitly reach out to gay fans. As the public opinion toward homosexuality has been changing, sport marketers need to understand how to reach and respond to heterosexual and gay fans without alienating one or the other. The purpose of this study was to investigate heterosexual and lesbian, gay, bisexual, and transgender (LGBT) fans’ attitudes toward the Pride campaign, and the impact of fandom, attitude toward the Pride campaign and sexual orientation on consumption intentions. One-way ANOVAs, a one-way ANCOVA, and hierarchical multiple regression analyses were performed to investigate the hypotheses. The main finding of the study was that LGB fans had more favorable attitudes toward the Pride campaign than heterosexual fans, yet their consumption intentions were comparable, and attitude toward the Pride campaign had no influence on fans’ consumption intentions.