Sports Management
Sports Management - Undergraduate Courses
SM 120 Development of American Sports (back to previous page)
A survey of the American sports industry and how it relates to society: issues and problems in national and international sport activities. An analysis of current sports issues and trends. 3 credit hours.
SM 230 Management of Sports Industries (back to previous page)
Prerequisite: SM 120 or instructor's consent. A survey of the principles of management applicable to the administration of aspects of sports enterprises: planning, controlling, organizing, staffing, and directing of the various activities necessary for effective functioning. 3 credit hours.
SM 320 Sports Industries and the Law (back to previous page)
Prerequisite: SM 120 or instructor's consent. Legal aspects as they relate to professional and amateur sport institutions. An analysis of legal problems and issues confronting the sports manager: suits against the organizational structure, safety, collective bargaining and arbitration, and antitrust violations. 3 credit hours.
SM 325 Sports Facility Management (back to previous page)
Prerequisite: SM 120 or instructor's consent. An examination of how sports facilities like coliseums, municipal and college stadiums, and multi-purpose civic centers are managed. Among the topics included are financial management of sports facilities, booking and scheduling events, box office management, staging and event production, personnel management, concessions and merchandising management. 3 credit hours.
SM 430 Financial Management for Sports Administration (back to previous page)
Prerequisite: FI 213. Methods and procedures as they apply to sports administration, taxation, purchasing, cost analysis, budgeting, and the financial problems dealing with mass media. 3 credit hours.
SM 450-459 Special Topics (back to previous page)
Coverage of new and emerging topics and applications in sports management. 3 credit hours.
SM 474 Marketing and Public Relations in Sports (back to previous page)
Prerequisite: SM 120 or instructor's consent. This course introduces students to marketing and public relations skills crucial to success in every sport business and examines the unique features of sport marketing and public relations that set sport apart from other industries. Students develop a strategic sports marketing plan that includes an emphasis on public relations. 3 credit hours.
SM 475 Sport Event Management (back to previous page)
Prerequisite: SM 474 or instructor's consent. This course will help students develop the skills necessary to manage virtually any aspect of a sporting event, including contingency planning, logistics, working with vendors, financing, ticketing and admissions, seating design and controls, sponsor and supplier agreements, risk management and insurance, marketing events and licensed merchandise, finding sponsorship, working with governmental agencies, and scheduling tournaments and matches. Focus on events ranging from cycling and running races to the Super Bowl and the World Series. A requirement will be that students be directly involved with organizing a sports event during the semester. 3 credit hours.
SM 584 Sport Facility Development/Construction (back to previous page)
Prerequisite: SM 325 and senior standing. This course takes the students through the entire process of building a sport facility. From the planning process and site acquisition steps through hiring architects and builders, the course is detailed and focused primarily on larger sport facilities. 3 credit hours.
SM 585 Applied Collegiate Fitness and Athletics (back to previous page)
Prerequisite: senior standing. This course focuses on the applied process of managing collegiate fitness and athletic programs. Issues covered include arranging travel, scheduling events, purchasing insurance, hiring officials, handling sport media, town/gown relationships, laundry and equipment processing, and a host of other actions required to run a collegiate program. 3 credit hours.
SM 586 Sport Business Development and Sustainability (back to previous page)
Prerequisite: senior standing. Sustainability is not just a marketing gimmick, but a way of life and a good business model. This course examines various issues from green buildings to renewable energy, recycling programs, new technologies, and how to develop passionate "green" followers. The course will focus on sport and hospitality industries, but all business segments will be covered. 3 credit hours.
SM 597 Practicum (back to previous page)
Prerequisite: junior standing. A course of study designed especially for the supervised practical application of previously studied theory in a group setting. Done under the supervision of a faculty sponsor and coordinated with a business organization. 3 credit hours.
SM 598 Internship (back to previous page)
Prerequisite: junior standing. On-the-job experience in selected organizations in management. 3 credit hours.
SM 599 Independent Study (back to previous page)
Prerequisite: junior standing. Independent study on a project of interest to the student under the direction of a faculty member designated by the department chair. 3 credit hours.
Sports Management - Graduate Courses
SM 610 The Sports Industry (back to previous page)
Prerequisite: MG 637. Focuses on management concepts and business skills as they relate to the sports industry. An in-depth look at the organizational structure and method of operation of major sectors of the sport enterprise; examination of important contemporary issues in the sports industry.
SM 611 Sport Industry Marketing, Promotion and Public Relations (back to previous page)
Prerequisite: MK 609 or permission of instructor. A study of marketing, promotion, and public relations strategies utilized in various aspects of the sport industry. Marketing sport as a product and marketing of nonsport products using sport as a promotional tool are examined.
SM 612 Sports Law (back to previous page)
An analysis of contract law, tort law, antitrust law, labor law, collective bargaining, and administrative law as they apply to sport. Provides sport managers with the fundamental legal knowledge necessary to operate in the increasingly complex sport environment.
SM 613 Sports Facility Management (back to previous page)
Prerequisite: MG 637 or permission of instructor. An examination of how sports facilities such as coliseums, municipal and college stadiums, and multipurpose civic centers are managed. Among the topics included: booking and scheduling of events, box office management, staging and event production, personnel management, concessions and merchandising management.
SM 617 Applied Fiscal Management for Sports and Facility Managers (back to previous page)
Prerequisite: A 620 or permission of the instructor. An examination of legal, managerial, accounting and financial issues confronting sports, fitness and recreation industry managers. Issues covered include tax law, bankruptcy, inventory management, capital instruments, accounting principles, financial statements, industry ratios, securing funds and related concepts that help determine the viability and strength of businesses in the sports industries. The focus of the material is on how to apply basic financial management concepts to managerial decision making.
SM 618 College Sports Administration (back to previous page)
This course focuses on the organizational and governance structure of intercollegiate athletics and addresses major policy issues that college sport managers face in the 21st century. Among these issues are financial sustainability, legal issues related to federal antitrust laws, college sport and the IRS, NCAA compliance, Title IX, and issues related to athletes rights and education.
SM 620 Professional Sport Management (back to previous page)
Professional sport teams are run by managers who have a strong background in sport finance, marketing, personnel, risk management, event management, and box office management. This course will take a student through the entire process of running a professional team.
SM 621 Applied Collegiate Fitness and Athletics (back to previous page)
SM 618 focused on the foundation for intercollegiate athletics. This course focuses on the applied process of managing collegiate fitness and athletic programs. Issues covered include arranging travel, scheduling events, purchasing insurance, hiring officials, handling sport media, town/gown relationships, laundry and equipment processing, and a host of other actions required to run a collegiate program.
SM 622 Sport Facility Development/Construction (back to previous page)
Prerequisite: MG 613. This course takes the students through the entire process of building a sport facility. From the planning process and site acquisition steps through hiring architects and builders, the course is detailed and focused primarily on larger sport facilities.
SM 623 Sport Business Development and Sustainability (back to previous page)
Sustainability is not just a marketing gimmick, but a way of life and a good business model. This class examines various issues from green buildings, to renewable energy, recycling programs, new technologies, and how to develop passionate "green" followers. The class will focus on sport and hospitality industries, but all business segments will also be covered.
SM 624 Sports Economics (back to previous page)
Prerequisites: EC 601 or microeconomics equivalent, QA 604, or consent of instructor. This course focuses on the economic aspects of American sports. Among these issues are fan demand, advertising, team output decisions, league/conference organization, and government involvement in sports. The course will explain how winning is a determinant of demand, how profit motives drive quality choices, the effects of monopoly power, labor-management relationships, and government's role in professional sports while teaching fundamental microeconomic concepts. The course provides students with a framework to demonstrate how the economy works. From this framework, students will be able to apply the models learned to demonstrate and appreciate a wide range of economic and social issues.
SM 670 Selected Topics (back to previous page)
A study of selected sport management issues of particular interest to the students and instructor. May be taken more than once.
SM 690 Research Project (back to previous page)
Prerequisite: 15 graduate hours or permission of the instructor. Doing research under the supervision of an advisor.
SM 694 Internship (back to previous page)
Prerequisite: 24 credits of graduate work. An on-the-job learning experience with a selected organization, arranged for course credit and under the supervision of a faculty advisor. 3 credit hours each course or a total of 6 credit hours in two internships.
SM 695 Independent Study I (back to previous page)
A planned program of individual study related to sport management under the supervision of a member of the faculty.