Marketing

MK 200 Principles of Marketing (back to previous page)
Prerequisite: Sophomore standing. The fundamental functions of marketing involving the flow of goods and services from producers to consumers. Marketing methods of promotion, pricing, product decisions and distribution channels. 3 credit hours.

MK 205 Consumer Behavior (back to previous page)
Prerequisite: Sophomore standing. A study of the principal comprehensive marketing models which focus on buyer decision processes. Topics include brand switching decisions, measures of media effectiveness, market segmentation, and other marketing techniques. 3 credit hours.

MK 302 Organizational Marketing (back to previous page)
Prerequisite: MK 200. Practices and policies in the distribution of industrial goods, including purchasing, market analysis, channels of distribution, pricing, competitive practices, and operating costs. 3 credit hours.

MK 307 Advertising and Promotion (back to previous page)
Prerequisite: MK 200. The design, management, and evaluation of the various communications programs involved in marketing and public relations. 3 credit hours.

MK 316 Sales Management (back to previous page)
Prerequisite: MK 200. The management of a sales organization. Recruiting, selecting, training, supervision, motivation, and compensation of sales personnel. 3 credit hours.

MK 321 Retail Management (back to previous page)
Prerequisite: MK 200. Survey of the problems and opportunities in the retail distribution field, including a basic understanding of buying, selling, and promotion of the retail consumer market. 3 credit hours.

MK 326 Overview of E-Commerce (back to previous page)
Prerequisites: MK 200 and junior standing. A review of issues in e-commerce. Technologies available for digitalization and transmission are surveyed. Different uses of internets, intranets, extranets, and Web pages are discussed. B2B sales and supply chain management are introduced. Available security and payment systems are compared. The impacts of e-commerce and e-tail on business structure, channel conflicts, and alliances are introduced. 3 credit hours.

MK 402 Marketing of Services (back to previous page)
Prerequisite: MK 200. The marketing of services, including services-based market planning, marketing mix, core marketing strategies and trends, and the essential differences between product-and services-based marketing. 3 credit hours.

MK 413 International Marketing (back to previous page)
Prerequisites: EC 133, MK 200. Applied marketing decision making in international firms. The development of marketing strategy and techniques in foreign markets. Study of key multinational marketing skills, especially research, product policy, pricing, promotion, and distribution. 3 credit hours.

MK 442 Marketing Research in the Global Environment (back to previous page)
Prerequisites: MK 200, QA 216. Research as a component of the marketing information system. Research design, sampling methods, data interpretation, and management of the marketing research function. 3 credit hours.

MK 450-459 Special Topics (back to previous page)
Prerequisites: MK 200 and junior standing. Coverage of new and emerging topics and applications in marketing theory and practice. The format may include both traditional classroom activities and innovative group projects. 3 credit hours.

MK 515 Marketing Management (back to previous page)
Prerequisites: MK 200 and senior standing. The analysis, planning, and control of the marketing effort within the firm. Emphasis on case analysis. A marketing capstone course. 3 credit hours.

MK 597 Practicum (back to previous page)
Prerequisites: MK 200 and senior standing. A course of study designed especially for the supervised practical application of previously studied theory in a group setting. Done under the supervision of a faculty sponsor and coordinated with a business organization. 3 credit hours.

MK 598 Marketing Internship (back to previous page)
Prerequisite: MK 200. Supervised field experience for qualified students in areas related to their major. 3 credit hours.

MK 599 Independent Study (back to previous page)
Prerequisite: MK 200. A planned program of individual study under the supervision of a member of the faculty. 3 credit hours.

Marketing - Graduate Courses


MK 609 Marketing (back to previous page)
An intensive study of modern marketing fundamentals in a diverse, global economy; study of the decision-making problems encountered by marketing managers, using lectures and case studies.

MK 616 Buyer Behavior (back to previous page)
Prerequisite: MK 609. An examination of the principal comprehensive household and organizational buyer behavior models and the behavioral science theories on which such applied models are based. Analysis of the buyer at the individual level, at the social level and at the organizational level.

MK 632 Nonprofit and Services Marketing (back to previous page)
Prerequisite: MK 609. An examination of the service product in for-profit and not-for-profit organizations. Unique tools for analysis of service quality and the service encounter, including the roles of the customer and the service provider in service production, service expectations and scripts, and positioning. Communication and management strategies for service expectations, demand management and organizational flexibility.

MK 638 Competitive Marketing Strategy (back to previous page)
Prerequisites: MK 609 plus three additional graduate credits in marketing. Focuses on product, price distribution, and promotion strategies that will give a company a competitive advantage. Also, corporate self-appraisal, market segmentation, and competitor evaluation.

MK 639 Marketing Research and Information Systems (back to previous page)
Prerequisites: MK 609, QA 604. A managerial approach to marketing information flow, including recognition of information needs and an overview of marketing research as part of an information system. Special attention to evaluation of research design and measurement methods, effective utilization of research output and problems encountered in establishing a marketing information system.

MK 641 Marketing Management (back to previous page)
Prerequisites: MG 637, MK 609. A case based review of the basic decision-making problems in marketing management, with an emphasis on information gathering and strategy. Topics include both U.S. and international problems in product, promotion, distribution channels, sales management, and pricing. Cases will consider both physical products and services in the consumer and business-to-business environments.

MK 643 Product Management (back to previous page)
Prerequisites: MG 637, MK 609. The search for new product ideas and their evaluation; the organizational structure necessary to the development and introduction of new products and the management of a product line; the commercial aspects of product design, packaging, labeling and branding; considerations involved in making product deletion decisions; and the social and economic effects of managing product innovation.

MK 645 Distribution Strategy (back to previous page)
Prerequisites: MG 637, MK 609. Analysis of channel strategies, theory and economic justification of distribution channels, direct and indirect methods of control, behavioral states of channel members, costing the channel, and management of changes in distribution.

MK 651 International Marketing (back to previous page)
Prerequisites: IB 643, MK 609. The application of marketing principles and techniques in a global environment. A managerial approach to international marketing as it pertains to product policies, market channels, pricing, advertising in a foreign market. Emphasis on marketing in different cultural settings.

MK 670 Selected Topics (back to previous page)
A study of selected issues of particular interest to the students and instructor. May be taken more than once.

MK 690 Research Project (back to previous page))
Prerequisite: 15 graduate hours or permission of the instructor. Independent study under the supervision of an adviser.

MK 693 Internship (back to previous page)
Prerequisites: 6 credits of MK concentration courses and approval of internship coordinator. A program of field experience in selected organizations in marketing and public relations.

MK 695 Independent Study I (back to previous page)
A planned program of individual study under the supervision of a member of the faculty.

MK 696 Independent Study II (back to previous page)
A continuation of Independent Study I.

MK 698 Thesis I (back to previous page)
Prerequisite: 15 graduate hours. Periodic meetings and discussions of the individual student's progress in the preparation of a thesis.

MK 699 Thesis II (back to previous page)
A continuation of Thesis I.