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University of New Haven: Kyoung Nam Ha Lim
(Catherine) Nam
Ha Lim
Assistant Professor
Marketing & Quantitative Analysis
Maxcy Hall


    Ph.D. Marketing: University of Washington, 2012

    M.E. Industrial and Systems Engineering: Texas A&M University, 2006

    M.S. Industrial Engineering (data mining): Seoul National University, 2004

    B.S. Cum Laude, Industrial Engineering: Seoul National University, 2002


    Awards and Honors

    Evert McCabe Fellowship, University of Washington, (2011)

    Workshop on Quantitative Marketing and Structural Econometrics Funding (only a select number of students receive funding), Columbia-Duke-UCLA, (2010)

    Graduate Study Abroad Scholarship, USD 60,000, Korea Science and Engineering Foundation (KOSEF), (2004-2006)

    Graduate Program Enhancement INEN Scholarship, Texas A&M University, (2004 - 2006)

    NSF Student Stipends INEN Scholarship, (2005)

    Superior Academic Performance SNU Scholarship, Seoul National University, (2003)

    Cum Laude, Seoul National University, (2002)

    Superior Academic Performance SNU Scholarship, Seoul National University, (1998 - 2001)


    Research Interests

    Marketing - Finance Interface

    Dynamic Structural Equation Model

    Customer Response Model

    Marketing Strategy

    Brand Equity

    Teaching Interests

    Marketing Principles

    Marketing Research

    Marketing - Finance Interface

    Customer Database Marketing

    Marketing Strategy

    Basic and Advanced Statistics


    Panel Data Analysis

    Data Mining

Academic Credentials

    Published Works

    Ha, Kyoung Nam, Sungzoon Cho, and Douglas McLachlan "Response Models based on Bagging Neural Networks," (2005), Journal of Interactive Marketing, 19, 17-30.


    Cho, Sungzoon, Hyunjung Shin, Enzhe Yu, Kyoung Nam Ha, Douglas MacLachlan "Data mining problems and solutions for response modeling in CRM," (2006), Entrue Journal of Information Technology, 5(1), 55-64.

Industry Experience

    Teaching Experience

    Instructor: Overview of E-commerce (MK326, Undergraduate), 2013

    Instructor: Database Marketing (MK 670, MBA), 2013

    Instructor: Marketing Principles (MK200, Undergraduate), 2012

    Instructor: Marketing Research (MK 639/442, MBA & Undergraduate), 2012

    Instructor: Marketing Research (MKTG 460, Undergraduate elective), 2011 - 2012

    Instructor of Help Session: Database Marketing and Customer Analytics (MKTG 565, MBA elective), 2010

    Instructor of Help Session: Research for Marketing Decisions (MKTG 560, MBA elective), 2009 - 2010

    Teaching Assistant: Product Management (MKTG 410, Undergraduate elective), 2009 - 2010

    Teaching Assistant: Business-to-Business Marketing (MKTG 511, MBA elective), 2008

    Instructor of Help Session: Marketing Research (MKTG 460, Undergraduate), 2007 - 2008

Curriculum Vitae