Ph.D. University of Western Sydney M.Sc.-Hons. (M.S.) BITS, Pilani, India P.G.D.R.M. (M.B.A.) IRMA, Anand, India Representative Journal Articles: - Roy Subroto and K. Sivakumar(2007), “ The Role of Technology Adoption in the Globalization of Business Buying Behavior: A Conceptual Model and Research Propositions” , Journal of Business and Industrial Marketing, Volume 22, No. 4,Pages 220-227,2007.
- Roy,Subroto and Sanjoy Ghose(2006), “ Internet Diffusion as a two-stage transition- Converting Internet Non-Users to Internet Users and to online buyers,” International Journal of Marketing Research (IJMR); Volume 48, Issue 3.Pages 321-349.
- Roy, S., & Wilkinson, I. F. (2004). International Long Term Business Relationship, communities of practice and innovation-A Longitudinal Case Study of NDDB, India and Tetra Pak, Sweden -. International Journal of Technology Transfer and Commercialization, 3(4), Pages 454-469.
- Sivakumar, K., & Roy, S. (2004). Knowledge redundancy in supply chains: a framework. Supply Chain Management, 9(3/4), 241-249.
- Roy, Subroto, K. Sivakumar, and Ian Wilkinson (2004), "Innovation Generation in Supply Chain Relationships: A Conceptual Model and Research Propositions," Journal of the Academy of Marketing Science. Vol. 32 (Winter), No. 1, 61-79. [Research funded by the Institute for the Study of Business Markets (ISBM), The Pennsylvania State University].
- Roy, Subroto (2003)," 'OK you are an approved supplier but you still don’t get orders'- understanding the case of the P-Card," Industrial Marketing Management Journal.Vol 32(October), 605-613.
Representative Refereed Conference Articles: Sangphet Hanvanich, K. Sivakumar, Subroto Roy (2007) “ Interfirm collaboration, cross border knowledge transfer, and firm performance: an empirical study" at Summer American Marketing Educators Conference, 3-6 August 2007. Washington DC. Best Paper Award- Marketing Strategy Track Roy, Subroto, & Sivakumar, K. (2005). Managing Intellectual Property In The Global Outsourcing Of Knowledge-Based Services. Paper forthcoming at American Marketing Association Summer Educators Conference, San Francisco. Roy,Subroto (2004) “Developing and Using the Innovation Generation Measure from IMP databases”, at IMP Conference, Copenhagen, Denmark , 2-4 September .( Funded by UNH Sabbatical Committee Grant). Roy, Subroto., & Sivakumar, K. (2004). Managing Transitions in Global Outsourcing of Knowledge Based Services- A Conceptual Model and Research Propositions. Paper presented at the American Marketing Association Summer Educators Conference, Boston,MA. Roy,Subroto and Ian Wilkinson,(2003)” Developing and Using the Interaction Measure from IMP databases”,at IMP Conference , Lugano Switzerland , 4-6 September .( Funded by UNH Sabbatical Committee Grant). K. Sivakumar and Subroto Roy (2002). “Knowledge Redundancy in Supply Chains- A Framework” (with K. Sivakumar) at the American Marketing Association Summer Educators Conference August . Roy, Subroto and K. Sivakumar,(2001)“ The Role of Technology Adoption in Business Buying Behavior-Conceptual Model and Research Propositions”, at Winter AMA. Roy, Subroto, Sanjoy Ghose and See Khay Soh,(2001)“Comparing the Internet User, the Internet non-user and Online buyerat Winter AMA. Roy, Subroto and Ian Wilkinson,(2000)“Combining Quantitative and Qualitative techniques in Business Marketing Research– Discussion of a PhD Research Methodology” (with Ian Wilkinson). Presented in the Business Marketing Faculty Consortium of the AMA at Kellogg School, North Western University, 2-5 August. Roy, Subroto, K. Sivakumar and Ian Wilkinson, (2000). “Innovation Generation in Business Markets- Conceptual model and Research Propositions ” (With Ian Wilkinson and K Sivakumar) Winter AMA Marketing Educators Conference, February 5-8, 2000. Abstract published Pg. 275 in Conference Proceedings. Roy, Subroto and See Khay Soh, (1999).“e-Commerce Behavior of Singaporeans” (with See Khay Soh) Presented in “Measurement of e-Commerce Conference”, December 1999-Singapore Roy,Subroto,(1999).“ The Development and Knowledge Creation in Business Market: A Case Study”, International Conference on Globalization, Economic Reform and Development in Asia Pacific Region, July 5-9 , 1999. Medlin Chris and Subroto Roy (1999). A Comparison of Mail and Web-survey as instruments for surveying Software firms in Australia, New Zealand, Singapore and Malaysia” (with Chris Medlin-University of Adelaide) Presented at ANZMAC Sydney Nov/Dec. Roy,Subroto and See Khay Soh (1999).“ Christmas Gift Buying Behavior - during recessions- Results of a Household survey in Singapore” Academy of International Business (AIBSEAR) Conference at Melbourne Published in AIBSEAR Proceedings Pg. 309-322. Roy, Subroto(1997) “The technology factor in international inter-firm relationships”- paper presented at IMP Doctoral consortium at Heron Island, Great Barrier Reef, Australia. February 1997 Roy, Subroto (1996). “Restructuring Dairy Vale Co-operative Ltd.: A Case Study from Australia” in Rediscovering Co-operation, Volume III, Co-operatives in the emerging context, Pages 221-236, Institute of Rural Management, Anand, India.
Dr. Subroto Roy’s managerial career, after his M.S. and MBA, spanned over twelve years mostly as Head of Sales and Marketing for the Indian Joint Venture of Tetra Pak Sweden and the National Dairy Development Board of India. Moving to Australia in 1995 Dr. Roy commenced his Ph.D. studies building on his decade long industrial experience in B-to-B and supply chain innovation. Dr. Roy has taught, researched and consulted in Sydney and Singapore before moving to the US. Dr. Roy’s expertise includes Business-to-business marketing and purchasing, Global Outsourcing, Innovation and Knowledge Management and Information Technology adoption in B-to-B and B-to-C contexts. Subroto is a member of the Industrial Marketing and Purchasing Group of Europe, sits on the Editorial Board of Industrial Marketing Management is 1st Vice President and Program Chair of the Connecticut Association of Purchasing Management (CAPM) and Vice-President-Collegiate Relations at the American Marketing Association, Connecticut. (AMA-CT). Dr. Roy established Stratoserve LLC in 2005 to extend his research, consulting and teaching interests. See www.stratoserve.com for his blog. |
