Juline Mills

Education

Published Books and Articles

RESEARCH AND SCHOLARSHIP

• Research and publication interest focused on computer-mediated communications in consumer behavior aspects of e-business for hospitality and tourism across the three domains of travel, lodging, and foodservice.
• Expertise and focus areas include cybertrust, e-satisfaction, e-marketing, electronic surveying methodologies, website usability testing, and online legal and ethical issues.
• Extensive knowledge of quantitative methodologies, structural equation modeling, and qualitative data analysis. 

REFEREED PUBLICATIONS
REFEREED IN-PRINT

• Mills, J. E., Tyrrell, B., Werner, W., Woods, R., & Scales, M. (2007). Cybergriping: Violating the Law While E-Complaining. FIU Hospitality Review.
• Mills, J. E., Han, J. & Clay, J. M. (2007). Accessibility of Hospitality and Tourism Websites: A Challenge for Visually Impaired Persons. The Cornell Hotel and Restaurant Management Quarterly.
• Brey, E., Morrison, A. & Mills, J. E. (2007). An Examination of Destination Resort Research. Current Issues in Tourism, 10 (5), 415–442. 
• Mills, J. E.; Lee, J., Douglas, A. (2007). Exploring Perceptions of U.S. State Tourism Organizations Web Advertising Effectiveness. Asia Pacific Journal of Tourism Research.
• Jiang, H.; Mills, J. E.; Stepchenkova, S. (2007). Digital Identity Management and Satisfaction with Virtual Travel Communities. Information Technology and Tourism.
• Mills, J. E. & Feinstein, A. (2007). Insights into Foodservice Information Technology Research. Journal of Foodservice Business Research 10 (1).
• Han, J. & Mills, J. E. (2007). Are Travel Websites Meeting The Needs of The Visually Impaired? Information Technology and Tourism 9 (2), 99-113.
• Mills, J. E. & Thomas, L. (2007). A Confirmatory Factor Analysis Approach to Assessing Customer Expectations of Restaurant Menus. Journal of Hospitality and Tourism Research.
• Mills, J. E., Myers, M. & Byun, S. (2006). Broadscale Applications of Biometrics in Hospitality and Tourism. Information Technology and Hospitality.
• Han, J. & Mills, J. E. (2006). Attitudinal Change Paradigm and the Use of Problematic Integration Theory in Destination Promotional Activities Online: The Case of Australia in the United States Market. Journal of Travel and Tourism Marketing 20 (3/4).
• Han, J. & Mills, J. E. (2006). Zero Acquaintance Benchmarking at Travel Destination Website: What is the First Impression that National Tourism Organizations Try to Make? International Journal of Tourism Research 8(6), 405-430.
• Mills, J. E. & Byun, S. (2006). Cybercrimes against Consumers: Could Biometric Technology Be the Solution. IEEE Internet Computing 10(4), 64-71.
• Thomas, L. & Mills, J. E. (2006). Consumer Knowledge and Expectations of Restaurant Menus and Their Governing Legislation:  A Qualitative Assessment. Journal of Foodservice 17 (1), 6-22.
• Mills, J. E. & Douglas, A. (2004).Ten Technological Trends Driving the Course of Higher Education in Hospitality and Tourism Management. Journal of Hospitality and Tourism Education 16 (4), 21-33.
• Douglas, A & Mills, J. E. (2004). Staying Afloat in the Tropics: Applying a Structural Equation Model Approach to Evaluating National Tourism Organization Websites in the Caribbean. Journal of Travel and Tourism Marketing 17, (2/3), 29.
• Mills, J. E., Clay, J., Parsa, H. G., & Ismail J. A. (2003). Restaurants in the Sky: Preferences for Brand Name Foods.  Journal of Foodservice Business Research, 6 (1), 45-65.
• Kim, D., Morrison, A. M. & Mills, J.E. (2002). Tiers or Tears? An Evaluation of the Web-Based Marketing Efforts of Major City Convention Centers in the U.S. Journal of Convention & Exhibition Management.
• Mills, J. E., Morrison, A. M. & Ismail J. A. (2002). E-Surveying for Hospitality and Tourism Researchers: A Beginner’s Guide. The Journal of Hospitality and Tourism Education, 14 (3), 24-34.
• Almanza, B., Ismail, J. & Mills, J.E. (2002). Publishing Foodservice Health Inspection Scores, Does it Help or Hurt? A Case Study Approach. Journal of Foodservice Business Research 5(4).
• Ismail, J. A., Dalbor, M. C. & Mills, J. E. (2002).  Lodging Segment Risk and Return: An Evaluation Using RevPAR and the Capital Asset Pricing Model.  Cornell Hotel and Restaurant Quarterly 43(5), 73–80.
• Mills, J. E. & Clay, J. M. (2002). Wanted! The Perfect In-flight Meal for Domestic Coach Class Frequent Flyers. Foodservice Research International, 13(3), 147-162.
• Ismail, J. A, Labropoulos, T., Mills, J. E. & Morrison A. M. (2001). A Snapshot in Time: The Marketing of Culture in European Union NTO Websites.  Tourism Culture and Communication, 3(3), 165-180.
• Mills, J. E. & Clay, J. M. (2001). Consumer Attitude Toward Adding Branded Quick-Service Foods to In-Flight Meals. Journal of Restaurant and Foodservice Marketing, 4 (3), 99-112.
• Ismail, J. A. & Mills, J. E. (2001). Contract Disputes In Travel and Tourism: When the Online Deal Goes Bad.  Journal of Travel and Tourism Marketing, 2/3, 63-82.
• Mills, J. E. & Clay, J. M. (2001). The Truth-in-Menu Law and Restaurant Consumers. Foodservice Research International, 13, 69-82.    
• Mills, J. E, Hu, B., Beldona, S. & Clay, J. M. (2001). Cyber Slacking: A Wired Workplace Liability Issue. The Cornell Hotel and Restaurant Management Quarterly, 42 (5), 34-47.
• Mills, J. E., Wong, C., Werner, B. & Clay, J. M. (2001). Employer Liability for Telecommuting Employees. Cornell Hotel and Restaurant Quarterly, 42 (5), 48-59.
• Mills, J. E. & Law, R. (2001). Internet and Tourism – Part V:  From Brick and Mortar to Web – An Examination of Travelselect.com. Asia Pacific Journal of Tourism Research 6 (2), 76-78.
• Mills, J. E. & Law, R. (2001). Internet and Tourism – Part IV: Priceline.com - Exploring the “Name Your Own Price” Model. Journal of Travel & Tourism Marketing.
• Mills, J. E. & Clay, J. M. (2000). You’ve Got Trouble: Managing E-Mail Liability. The Cornell Hotel and Restaurant Management Quarterly, 41(5), 64-71.
• Mills, J. E.; Graham, K., Jeha, M., Kim, Y.  & Clay, J. M. (2000). Show Me Your Service: The Paradigm of Student Customer Satisfaction Revisited. The Journal of Hospitality and Tourism Education, 12 (2), 24-31. 

OTHER SCHOLARLY RESEARCH PUBLICATIONS
BOOK REVIEWS

• Douglas, A. & Mills, J. E. (2006). Book Review: Hospitality 2010. International Journal of Contemporary Hospitality Management
• Mills, J. E. & Han, J. (2005). Book Review: Management Science Applications in Travel and Tourism. Annals of Tourism Research.
• Mills, J. E. (2005). Developing Hospitality Properties and Facilities. Edited by Josef Ransley and Hadyn Ingram. 2004 Elsevier Butterworth-Heineman Publishers Burlington MA, USA. Tourism Review International Vol (10) 1.

 
ENCYCLOPEDIA ENTRIES

• Mills, J. E. (2004). Tourism Technology Entries. In: Pizam, A. Encyclopedia of Hospitality and Tourism Terms. Elsevier Press. UK.
• Mills, J. E. (2004). Hospitality and Tourism Marketing Entries. In: Pizam, A. Encyclopedia of Hospitality and Tourism Terms.

EDITED BOOKS –IN PRINT

• Mills, J.E. & Law, R. (eds). (2005). Handbook of Consumer Behavior, Tourism, and the Internet. The Haworth Hospitality Press. 314 pages.  ISBN 0-7890-2599-X. Published simultaneously as Journal of Travel and Tourism Marketing 17, (2/3).
• Mills, J. E.; Lalopa, M. & Kline, S. F. (Editors) (2005). Proceedings of the Tenth Annual Graduate Student Education and Research Conference. Myrtle Beach, South Carolina January 7-9, 2005.

EDITED JOURNAL

• Mills, J. E. & Feinstein, A. (eds) (2007). Journal of Foodservice Business Research Special Issue on Information Technology 10(1).

BOOK CHAPTER

• Mills, J. E. & Clay, J. M. (2001). Consumer Attitude Toward Adding Branded Quick-Service Foods to In-Flight Meals. In: Parsa, H.G. and Kwansa, F. (Eds). Quick Service Restaurants, Franchising and Multi-Chain Management: Challenges in the New Millennium. Binghamton, NY: Haworth Press.

RESEARCH MONOGRAPH

• Ismail, J. A., Mills, J. E., Morrison, A. M. & Rezende, A. (2001). Madison Regatta: A Visitor Profile and Economic Impact Study. Final Report submitted to the Madison County Regatta Commission, Madison Indiana, US. (173 pages).

REFEREED SUBMITTED – UNDER REVIEW

• Douglas, A; Mills, J. E. & Lee, J. (2007). The Role of Virtual Travel Communities in the Formation of Brand Image and Brand Personality of Middle Eastern and North African Destinations: A Qualitative Approach. International Journal of Tourism Research.
• Myung, S.; Morrison, A.; Mills, J.E. & Lee, J. (2007). Evaluating the Performance of National Vs. State Tourism Organization Websites. Information Technology and Hospitality.
• Stepchenkova, S.; Mills, J. E.; & Jiang, H. (2007). Virtual Travel Communities: Member Experience and Satisfaction.
• Byun, S. & Mills, J. E. (2007). Perceived Risks in Biometric Technology Adoption: The Case of Fingerprint ATMs. Behaviour & Information Technology.
• Lee, J.; & Mills, J.E (2007). Exploring Tourist Satisfaction with Mobile Technology. Journal of Travel and Tourism Marketing.

RESEARCH WORK IN PROGRESS

• Byun, S. & Mills, J. E. (2007). Justifying Technology Use for Training Employees: The Creation of Learner-Centered E-training Environments and its Values. MIS Quarterly.
• Mills, J. E.; Morrison, A; Meijias, R. & Feinberg, R. (2006). Expanding and Re-testing the E-Satisfaction Survey and Model for Travel Websites. Journal of Consumer Research.
• Mills, J. E.; Meijias, R.; Anderson, J., Ismail, J.; Feinberg, R.; & Morrison, A. (2006). Modeling B2C Website Satisfaction. Journal of Electronic Research.

Courses Taught

Other

HONORS AND AWARDS

• 2006    Best Paper Award. Annual International Federation of Information and Communications Technologies in Tourism 2006 Conference
• Title of paper: Han, J. & Mills, J. E. (2006). The Mutual Designing of Travel Websites: Perceptions of the Visually Impaired. International Federation of Information and Communications Technologies in Tourism. Lausanne, Switzerland, January 18-20, 2006.
• 2005    2005 Article of the Year for the Journal of Hospitality and Tourism Education
• Title of paper: Mills, J. E. & Douglas, A. (2004).Ten Technological Trends Driving the Course of Higher Education in Hospitality and Tourism Management. Journal of Hospitality and Tourism Education 16 (4), 21-33.
• 2005    Purdue University Mary  L. Matthews Outstanding Undergraduate Teacher Award Nominee
• 2004    Bruce Lazarus Outstanding Teaching Award Winner
• 2004    W. Bradford Wiley Memorial Research Award Nominee.             
• Title of paper: Mills, J. E., Clay, J., Parsa, H. G., & Ismail J. A. (2003). Restaurants in the Sky: Preferences for Brand Name Foods.  Journal of Foodservice Business Research, 6 (1), 45-65.
• 2003    Best Paper Award. Annual International Federation of Information and Communications Technologies in Tourism 2003 Conference Proceedings
• Title of Paper: Mills, J. E. & Morrison, A. M. (2003). Measuring Customer Satisfaction with Online Travel. International Federation of Information and Communications Technologies in Tourism 2003 Conference Proceedings. Helsinki, Finland, January 27-February 1, 2003.
• 2002    Emerald Management Review Citation of Excellence Awards
• Title of Paper:  Ismail J. A., Dalbor M C, Mills J E., (2002) Using RevPAR to Analyse Lodging Segment Variability. Cornell Hotel & Restaurant Administration Quarterly; Dec 2002 43(6) 73-80. (Awarded Two Citations of Excellence by Emerald Reviews for Research Implications, and Readability).
• 2002    Emerald Management Review Citation of Excellence Awards
• Title of Paper:  Mills, J. E., Morrison, A. M. & Ismail J. A. (2002) E-surveying for Hospitality and Tourism Researchers: A Beginner’s Guide, Journal of Hospitality and Tourism Education; Vol. 14, No. 3; (Citation of excellence for practical implications, citation of excellence for readability).
• 2002    Purdue University, Department of Hospitality and Tourism Management Outstanding Doctoral Student Award and Compton Outstanding Doctoral Student Nominee
• 2001    Emerald Management Review Citation of Excellence Award
• Title of Paper:  Ismail, J. A. & Mills, J. E. (2001). Contract Disputes In Travel And Tourism: When The Online Deal Goes Bad.  Journal of Travel and Tourism Marketing. 11(2/3), 63-82. (Awarded Two Citations of Excellence by Emerald Reviews for Practical Implications and Readability).
• 2001    Best Paper Award- Annual Council on Hotel, Restaurant and Institutional Education (CHRIE) Conference: Toronto, Canada
• Title of Paper: Mills, J. E. & Ismail, J. A. (2001). Where Potential Lawsuits Lurk: The Top Five Emerging Online Liability Issues.  Council on Hotel Restaurant and Institutional Education (CHRIE) Conference. Toronto, Canada. July 25-28, 2001.
• 2000    University of North Texas, Department of Computer Education and Cognitive Systems. Outstanding Graduate Student Award for 1999-2000
• 2000    Roundtable for Women in Foodservice Scholarship for Advanced Studies. National Recipient
• 2000    University of North Texas, School of Merchandising and Hospitality Management, Denton, TX.  Hotel and Restaurant Management Board of Governors Scholarship and Worthington Hotel Work-Study Scholarship
• 2000    Raupe Professional Award. University of North Texas, Student Association, Denton, TX.                   
• 1993     Student of the Year Award.  University of the West Indies, Center for Hotel and Tourism Management. Nassau, Bahamas.
• 1988    U.S. Agency for International Development (USAID) Scholar Award. University of Technology Kingston, Jamaica.

 
WEBSITE DESIGN AND DEVELOPMENT PROJECTS

• Designed or assisted with the design and development of the following sites:

• 2003    University of Delaware, Hotel, Restaurant and  Institutional Management    www.udel.edu/HRIM
• 2002    Department of Hospitality and Tourism Management, Purdue  University    www.cfs.purdue.edu/HTM
• 2001    Institutional Data Network at Purdue University        www.adpc.purdue.edu/IDN
• 1999    Project L.I.F.T (Lesson Information for Teachers)         www.iittl.unt.edu/lift/index.html

• 2003    Stand-up for What is Right and Just         www.surj.org
• 2001    University Church at Purdue    www.purdue.edu/uchurch
• 2000    Center for Hospitality and Tourism Management Alumni Association     www.chtmalumni.com