American Marketing Association (AMA)

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"From Reach to Impact"

Marylin Dayton

Thursday, November 17th at 3pm

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 We Meet Every Thursday in Maxcy 124 at 3:00PM! Come Join Us!

The purpose of the University of New Haven Collegiate Chapter of the American Marketing Association shall be: 

• To foster scientific study and research in the field of marketing;
• To develop sound thinking in marketing theory and more exact knowledge and definition of marketing principles;
• To improve the methods and techniques of marketing research;
• To develop better public understanding and appreciation of marketing problems;
• To study and discuss legislation and judicial decisions regarding marketing;
• To improve marketing personnel;
• To record progress in marketing through the publication of outstanding papers;
• To encourage and uphold sound, honest practices, and to keep marketing operations on a high ethical plane;
• To promote friendly relations between students, faculty, and business people.

 

The University of New Haven Chapter of the American Marketing Association is open to all undergraduate and graduate students of the University of New Haven.  We are an all campus student association committed to experiential learning and academic excellence in all aspects of marketing.  We are the association where you can start getting a sense of marketing right from your freshman year. You may decide to take up a marketing elective in your sophomore year and even consider a marketing major or minor at UNH.