American Marketing Association (AMA)
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"From Reach to Impact"
Marylin Dayton
Thursday, November 17th at 3pm
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We Meet Every Thursday in Maxcy 124 at 3:00PM! Come Join Us!
The purpose of the University of New Haven Collegiate Chapter of the American Marketing Association shall be:
- To foster scientific study and research in the field of marketing;
- To develop sound thinking in marketing theory and more exact knowledge and definition of marketing principles;
- To improve the methods and techniques of marketing research;
- To develop better public understanding and appreciation of marketing problems;
- To study and discuss legislation and judicial decisions regarding marketing;
- To improve marketing personnel;
- To record progress in marketing through the publication of outstanding papers;
- To encourage and uphold sound, honest practices, and to keep marketing operations on a high ethical plane;
- To promote friendly relations between students, faculty, and business people.
