Business Simulation Game

Students in the E.M.B.A. program participate in a Business Simulation Game course as part of the program. In this business simulation, students virtually run a new venture firm for two years in compressed time (8 to 12 rounds of decision-making).

The real challenge in the game, as in real-life ventures, is that managers must continually make concurrent strategic and tactical decisions, with no rest from the advertising decision or the market development decision while solving the pricing decision. There is heavy emphasis on the interconnectiveness of business functions.