Minors
| Minor in Marketing | |
| (Business majors only) |
|
| Requirements for the minor in marketing, for business program majors only, are nine credits beyond the business program core. |
|
| MK 413 | International Marketing |
Plus four courses from the following: |
|
| MK 205 | Consumer Behavior |
| MK 302 | Organizational Marketing |
| MK 307 | Advertising and Promotion |
| MK 321 | Retail Management |
| MK 402 | Marketing of Services |
| MK 442 | Marketing Research in the Global Environment |
| MK 450-459 | Special Topics |
| MK 515 | Marketing Management |
| Minor in Marketing | |
| (Non-business or business-related majors only) |
|
| Requirements for the minor in marketing, for non-business or business-related program majors only, are the following 18 credits: |
|
| MK 200 | Principles of Marketing |
| MK 210 | Management and Organization |
| Plus four of the following: | |
| MK 205 | Consumer Behavior |
| MK 302 | Organizational Marketing |
| MK 307 | Advertising and Promotion |
| MK 321 | Retail Management |
| MK 402 | Marketing of Services |
| MK 413 | International Marketing |
| MK 515 | Marketing Management |
| Minor in International Business | |
| (Business program majors only) |
|
| Requirements for the minor in international business, for business program majors only, are nine credits beyond the business program core. | |
| CO 205 | Intercultural Communication |
| Plus one of the following: | |
| EC 200 |
Global Economy |
| FI 425 | International Finance |
| MK 413 | International Marketing |
| MG 415 | Multinational Management |
| Plus one of the following: | |
| IB 421 | Operation of the Multinational Corporation |
| IB 422 | International Business Negotiations |
| Minor in International Business | |
| (Non-business and business-related majors only) |
|
| Requirements for the minor in international business, for non-business or business-related program majors only, are the following 18 credits |
|
| EC 200 |
Global Economy |
| MG 210 | Management and Organization |
| MK 200 | Principles of Marketing |
| CO 205 | Intercultural Communication |
| MK 413 | International Marketing |
| IB 422 | International Business Negotiations |
| Minor in Professional Sales | |
| Students are encouraged to consider course work that segues well with their specific areas of interest. Students completing the professional sales minor will learn to apply sales theories, employ the foundations of selling, understand buyers, employ communication skills, apply selling strategies, initiate customer relationships, approach customers and deliver sales presentations. Students in the sales minor will be prepared to utilize well-developed and rational decision-making methodologies in handling customer dealings, participate in team selling, employ techniques of self-leadership, and coordinate and execute activities that support the creation of goods and services. | |
| Minor in Professional Sales (Business program majors only) | |
| Requirements for the minor in professional sales for business program majors only are nine credits beyond the business program core. | |
| Complete the following courses (6 credits) | |
| MK 316 | Sales Management (3 credits) |
| and | |
| MK 317 | Negotiation and Sales (3 credits) |
| Complete 3 additional credits in Sales from the following: | |
| MK 302 | Organizational Marketing (3 credits) |
| or | |
| One of the Special Topics, MK 450, courses (3 credits) | |
| or | |
| Practicum, Internship or Independent Study (3 credits) | |
| Minor in Professional Sales (Non-business and business-related program majors only) | |
| Requirements for the minor in professional sales for non-business or business-related program majors only are the following 18 credits: | |
| Complete the following courses (12 credits) | |
| MK 200 | Principles of Marketing (3 credits) |
| MG 210 | Management and Organization (3 credits) |
| MK 316 | Sales Management (3 credits) |
| and | |
| MK 317 | Negotiation and Sales (3 credits) |
| Complete 6 additional credits in Sales from the following: | |
| MK 302 | Organizational Marketing (3 credits) |
| or | |
| One of the Special Topics, MK 450, courses (3 credits) | |
| or | |
| Practicum, Internship, or Independent Study (3 credits) | |