Ph.D. Marketing: University of Washington, 2012
M.E. Industrial and Systems Engineering: Texas A&M University, 2006
M.S. Industrial Engineering (data mining): Seoul National University, 2004
B.S. Cum Laude, Industrial Engineering: Seoul National University, 2002
Evert McCabe Fellowship, University of Washington, (2011)
Workshop on Quantitative Marketing and Structural Econometrics Funding (only a select number of students receive funding), Columbia-Duke-UCLA, (2010)
Graduate Study Abroad Scholarship, USD 60,000, Korea Science and Engineering Foundation (KOSEF), (2004-2006)
Graduate Program Enhancement INEN Scholarship, Texas A&M University, (2004 - 2006)
NSF Student Stipends INEN Scholarship, (2005)
Superior Academic Performance SNU Scholarship, Seoul National University, (2003)
Cum Laude, Seoul National University, (2002)
Superior Academic Performance SNU Scholarship, Seoul National University, (1998 - 2001)
Marketing - Finance Interface
Dynamic Structural Equation Model
Customer Response Model
Marketing Strategy
Brand Equity
Marketing Principles
Marketing Research
Marketing - Finance Interface
Customer Database Marketing
Marketing Strategy
Basic and Advanced Statistics
Econometrics
Panel Data Analysis
Data Mining
Ha, Kyoung Nam, Sungzoon Cho, and Douglas McLachlan "Response Models based on Bagging Neural Networks," (2005), Journal of Interactive Marketing, 19, 17-30.
Cho, Sungzoon, Hyunjung Shin, Enzhe Yu, Kyoung Nam Ha, Douglas MacLachlan "Data mining problems and solutions for response modeling in CRM," (2006), Entrue Journal of Information Technology, 5(1), 55-64.
Instructor: Overview of E-commerce (MK326, Undergraduate), 2013
Instructor: Database Marketing (MK 670, MBA), 2013
Instructor: Marketing Principles (MK200, Undergraduate), 2012
Instructor: Marketing Research (MK 639/442, MBA & Undergraduate), 2012
Instructor: Marketing Research (MKTG 460, Undergraduate elective), 2011 - 2012
Instructor of Help Session: Database Marketing and Customer Analytics (MKTG 565, MBA elective), 2010
Instructor of Help Session: Research for Marketing Decisions (MKTG 560, MBA elective), 2009 - 2010
Teaching Assistant: Product Management (MKTG 410, Undergraduate elective), 2009 - 2010
Teaching Assistant: Business-to-Business Marketing (MKTG 511, MBA elective), 2008
Instructor of Help Session: Marketing Research (MKTG 460, Undergraduate), 2007 - 2008
