Eun-A. Park

Education

Ph.D. Pennsylvania State University, University Park, 2007
(Research Focus: New Media, Media Economics, and Telecommunications Policy)
M.A. Michigan State University, East Lansing, 2003
(Research Focus: The economics of the mass media industry; The convergence of old and new media; Organizational Communication)
M.P.S. Chung-Ang University Graduate School, Seoul, S. Korea, 1994
(Research Focus: Socio-psychological aspects of new media)
B.A. Chung-Ang University, Seoul, S. Korea, 1990

Published Books and Articles (Including ones in review)

Jayakar, K., & Park, E-A. (2012). Funding public computing centers: balancing broadband availability and expected demand. Accepted for publication for the January 2012 issue of Government Information Quarterly.

Allen, J., Park, E-A., Long, K. M., O’Mara, J., Hickson, M., Johnson, D. I., & Nowaczyk, R. (2011). Voters’ temperament, cynicism, responses to political advertising and media and candidate preference in the 2008 presidential campaign. In review in Political Communication.

Lee, J. R., Park, E-A., & Park, S. (2011). Who Wants to Be “Friend-Rich”?: Social Compensatory Friending on Facebook and the Moderating Role of Public Self-Consciousness. In review in Cyberpsychology, Behavior, and Social Networking.

Ryoo, J., & Park, E-A. (Equally contributed) (2011). Internet Security Readiness (ISR): the influence of Internet usage level and awareness on ISR Capital, ISR Skill and ISR AUI (actual uptake/use of infrastructure). Journal of Computing Science and Engineering, 5(1), 33-50.

Sack, A. L., Park, E-A., & Thiel, R. (2011). Watch the gap: explaining retention gaps between FBS football players and the general student body. Journal of Issues in Intercollegiate Athletics, 4, 55-73. Retrieved from http://csri-jiia.org/documents/puclications/research_articles/2011/JIIA_2011_4_4_55_73_Watch_the_Gap.pdf

Park, E. –A., & Jayakar, K. (2010). Patterns of E-Rate Funding to School Districts: An Eight State Comparison. info: the journal of policy, regulation and strategy for telecommunications, information and media, 12(3), 46-58.

Park, E. -A., & Taylor, R. (2010).  Barriers to entry analysis of broadband multiple platforms: Comparing the U.S. and South Korea. In broadband policy and regulatory perspectives. The ICFAI University Press.

Park, E. -A. (2009). Explicating barriers to entry in the telecommunications industry.  info: the journal of policy, regulation and strategy for telecommunications, information and media, 11(1), 34-51.

Jayakar, K., & Park, E. -A. (2009). Impact of school district demographics and financial status on e-rate funding: Analysis of Pennsylvania data for 1999 and 2004. Telecommunications Policy, 33, 54–67.

Park, E. -A., Hansa Shinha, & Jing Chong (2006). Beyond access: An analysis of the influence of the E-Rate program in bridging the digital divide in American schools. The Journal of Information Technology Education, 6, 387-406. 

Conference Proceedings

Park, E. –A., & Jayakar, K. (2011). Implementation of BTOP Funding for Public Computing Centers: Perspectives from principal-agent theory. Accepted for presentation at the 39th TPRC (Sep. 2011).

Allen, J., Park, E-A., O’Mara, J., & Long, K. M. (2011). Communication predispositions, culture, and subordinate-supervisor relationships. Accepted for presentation at the National Communication Association (NCA) 97^th Annual Convention 2011.

Allen, J., Park, E-A., Long, K. M., O’Mara, J., Hickson, M., Johnson, D. I., & Nowaczyk, R. (2011). Voters’ temperament, cynicism, responses to political advertising and media and candidate preference in the 2008 presidential campaign. Presented at the 2011 Eastern Communication Association (ECA) conference, Arlington, VA.

Lee, J. E., Park, E-A., Park, S. (2011). Understanding the “Friend-Rich”: the effects of self-esteem and self-consciousness on the number of Facebook friends.  Presented as a Top Faculty Paper at the AEJMC 2011 convention.

Jayakar, K., & Park, E.-A. (2010). Funding public computing centers: Balancing broadband availability and expected demand. Presented at the 38^th Telecommunications Policy Research Conference (TPRC), Washington, DC.

Allen, J., Park, E. -A., O’Mara, J., & Long, K. (2009). The Development of Persona and Professional Relationships Face-to-Face and Online.  Presented at the National Communication Association (NCA) 95^th Annual Convention 2009.

Allen, J., Long, K., Park, E. -A., & Judd, B. (2009). Subordinates’ Predispositions toward Communication and Perceptions of Distance and Satisfaction in Relationships with Supervisors. Presented at the National Communication Association (NCA) 95^th Annual Convention 2009.

Allen, J., Long, K., Park, E. -A., & Hickson, M. (2009). Voters’ Temperament, Emotive Feeling Elicited by Campaign Ads, and Perceptions of the 2008 Presidential Candidates. Presented at the National Communication Association (NCA) 95^th Annual Convention 2009.

Allen, J., Long, K., Park, E. -A., O’Mara, J., & Judd, B. (2009). Relationship Among Students’ Cultural Orientations, Predispositions toward Communication, Perceptions of Instructors’ Communication Reciprocity, and Learning in U.S. Classrooms. Presented at the National Communication Association (NCA) 95^th Annual Convention 2009.

Allen, J., Long, K., Park, E. -A. & Judd, B. (2009). Cultural Bias, Communication Predispositions, and Satisfaction Work Relationships: A Study of Subordinate-Supervisory Communication in the Intercultural Workplace. Presented in the Organizational Communication Interest Group, at the Eastern Communication Association (ECA) Convention, Philadelphia, PA., 2009. Top Three Paper

Park, E. -A (2009, Aug. 5-8). “Korean Wave”: the Structure and Issues of the Korean Online Game Industry. Paper presented at the Association for Education in Journalism & Mass Communication (AEJMC) 2009 Convention, Boston, USA.

Park, E. -A. (2009, May), “The U.S. Broadband Market Conditions and Barriers to Entry.”  Paper presented at the 2009 International Communication Association (ICA) conference “Keywords in Communication.”

Park, E. -A. & Ryoo, J. (2009), “Internet Security Readiness (ISR): The Influence of Internet Usage Level and Awareness on ISR Capital, ISR Skill and ISR AUI (Actual Uptake of Infrastructure).”  Paper presented at the 37^th Telecommunications Policy Research Conference (TPRC), Washington, DC. 

Park, E. -A. (2008, May 22-26). Good practices in digital TV development: exploring digital programming strategies of broadcasters. Top Student Paper for the presentation at the 58^th International Communications Association (ICA) Conference, Montreal, Canada.

Park, E. –A., & Jayakar, K. (2008, Sept. 26-28). Patterns of E-Rate Funding to School Districts: An Eight State Comparison. Paper presented at the 36^th Telecommunications Policy Research Conference (TPRC), Washington, DC. 

Park, E. –A. (2008, May 18-22). The U.S. Broadband Market Conditions and Barriers to Entry. Paper accepted for the presentation at the 8^th World Media Economics and Management Conference” (WMEMC), Lisbon, Portugal.

Park, E. -A., & Ryoo, J. (2008, June 24-27). Internet Security Readiness (ISR): The Influence of Internet Usage Level and Awareness on ISR Capital, ISR Skill and ISR AUI (Actual Uptake of Infrastructure). Presented at the 17th Biennial Conference of the International Telecommunication Society (ITS), Montreal, Canada.

Park, E. –A. (2008, April 4-5). “Korean wave”: the structure and issues of the Korean online game industry.” Presented at the Playing to Win: The Business and Social Frontiers of Videogames conference at Pennsylvania State University.

Park, E. -A. & Taylor, R. (2007, Sept. 28-30). Reality check: The presence and perceived importance of barriers to entry in the residential broadband market. Paper presented at the 35^th Telecommunications Policy Research Conference (TPRC), Washington, DC. Selected as one of top seven papers among 120 papers

Park, E. -A., & Jayakar, K. (2007, May 24-28). The rural conundrum: Examining E-Rate implementation in rural America. Paper presented at the 57th International Communications Association (ICA) Conference, San Francisco, CA.

Park, E. -A. (2007, May 24-28). Broadband competition: Is it done or yet in progress?. Paper presented at the 57th International Communications Association (ICA) Conference, San Francisco, CA.

Park, E. -A. (2007, May 24-28). Explicating barriers to entry in the telecommunications industry. Paper presented at the 57th International Communications Association (ICA) Conference, San Francisco, CA.

Park, E. -A., & Taylor, R. (2006, Sept. 29-Oct.1). Barriers to entry analysis of broadband multiple platforms: Comparing the U.S. and South Korea. Paper presented at the 34^th Telecommunications Policy Research Conference (TPRC), Washington, DC.

Jayakar, K., & Park, E. -A. (2006, Sept. 29-Oct. 1). Impact of school district demographics and financial status on e-rate funding: Analysis of Pennsylvania data for 1999 and 2004. Paper presented at the 34^th Telecommunications Policy Research Conference (TPRC), Washington, DC.

Park, E. -A. (2006, Oct. 5-8). Broadband competition: Is it done or yet in progress?. Paper presented at the 14th International Conference on Telecommunication Systems - Modeling and Analysis (ICTSM 2006), Reading, PA.

Park, E. -A. (2006, Oct. 5-8). Barriers to entry in the telecommunications industry. Paper presented at the 14th International Conference on Telecommunication Systems - Modeling and Analysis (ICTSM 2006), Reading, PA.

Constantin, C., Park, E. -A., & Taylor, R. (2006, June 12-16). Measuring and comparing changes in the digital divide through time: A structural equation modeling approach. Paper presented at the 16th Biennial Conference of the International Telecommunication Society (ITS), Beijing, China. 

Ryoo, J., & Park, E. -A., & Osagie, S. (2006, June 12-16). Measuring internet security readiness (ISR): An exploratory study of household behavior. Paper presented at the 16th Biennial Conference of the International Telecommunication Society (ITS), Beijing, China.

Park, E. -A. (2006, May 18-20). The definition of public interest for Wikipedia.org. Selected Attendee for the Summer Doctoral Seminar, Communication Media and the Public Interest Challenges in the Digital Age, at Wayne State University, Detroit, MI.

Park, E. -A., Hansa Shinha, & Jing Chong (2006, Jan. 15-18). Beyond access: An analysis of the influence of the E-Rate program in bridging the digital divide in American schools. Paper presented at the Pacific Telecommunications Council (PTC) 06 conference, Honolulu, Hawaii.

Park, E. -A. (2005, Nov. 17-20). From birth to present broadband Internet in the U.S. (1990-Present). Paper presented at the 91^st National Communication Association (NCA) Annual Convention, Boston.

Park, E. -A. (2005, Nov. 17-20). Necessity and suppression of digital TV: A survival game of broadcasting networks. Paper presented at the 91^st National Communication Association (NCA) Annual Convention, Boston.

Park, E. -A. (2005, Aug. 10-13). Video-on-demand: The pragmatics of the Holy Grail. Paper presented in the Media Management and Economics Division at the Association for Education in Journalism & Mass Communication (AEJMC) 2005 Convention, San Antonio, Texas.

Park, E. -A., Kim, J., & Kho, Y. (2005, May 26-30). Why do they go to movie sites?: Motives and activities of Internet movie site users. Paper presented at the 55th International Communications Association (ICA) Conference, New York City.

Park, E. -A. (2005, Feb.). Necessity and suppression of digital TV: A survival game of broadcasting networks. Paper presented at the AEJMC Mid-Winter Conference 2005, Kennesaw State University, Kennesaw, GA.

Park, E. -A., & Kim, J. (2004, Aug. 4-7). Understanding international teaching assistants (ITAs): Institutional, ITA, and student role expectations of ITAs. Paper presented at the Association for Education in Journalism & Mass Communication (AEJMC) 2004 Convention, Toronto, Canada. (Second Top Student Papers in Graduate Education Interest Group)

Park, E. -A. (2004, May 27-31). The Internet movie and its impacts on the windowing strategy of the movie industry. Paper presented at the 54^th International Communications Association (ICA) Conference, New Orleans, LA.

Park, E. -A., Kim, J., & Kho, Y. (2004, Feb. 27-29). Why do they go to movie sites?: Motives and activities of Internet movie site users. Paper presented at the AEJMC Mid-Winter Conference 2004, Rutgers University, New Brunswick, NJ.

Park, E. -A. (2003, Nov. 5-8). M-commerce strategy of mobile network operators in the U.S. Paper presented and published at the IADIS WWW/Internet 2003 conference, Algarve, Portugal.

Works in Progress

Park, E. -A., & Jayakar, K. (2011). Implementation of BTOP Funding for Public Computing Centers: Perspectives from principal-agent theory.

Lee, J. E., Park, E. -A., & Park, S. (2011). Understanding the “Friend-Rich”: the effects of self-esteem and self-consciousness on the number of Facebook friends. 

Lee, J., & Park, E. -A.  The Effects of Valence, Emotionality, and Product Type on the Perceived Informational Value of Online Consumer Reviews.  

Lee, S., Park, E. -A. (2011). Understanding the adoption of tablet PCs and e-books.

Park, E. -A. Divergence between Speed Fanatics and Speed Laggard: Comparing the Broadband Use Behaviors of the U.S., Japan and South Korea.

Courses Taught